Marmomac and Vitoria Stone Fair Partner to Form Marmomac Brazil
VERONA, ITALY -- Veronafiere is seeking to strengthen its presence in the natural stone sector in Brazil. The Vitória Stone Fair, the leading exhibition in Latin America for marble and granite organized since 2013 by the Verona trade fair group through its subsidiary Milanez&Milaneze, will be re-named Marmomac Brazil from 2025 and move to São Paulo, capital of the state of the same name. This rebranding and strategic repositioning has two objectives: continue to expand the Vitória Stone Fair and consolidate its leading role in the natural stone industry in Central and South America, and to also look into new business opportunities in North America, the leading importer of ornamental stone from Brazil.
The rebranding was announced during the inauguration of the 21st Vitória Stone Fair. The event, scheduled January 30 to February 2, 2024 in Vitória, Espírito Santo State, Brazil attracted more than 250 exhibitors, as well as buyers from 50 countries -- generating more than 50 million euros in turnover over the four days of b2b meetings.