AUSTIN, TX -- The Rockheads Group (RHG), the countertop industry’s leading buying and best practices group, announced the addition of Eric Behrends to its executive team effective January 2, 2024. Behrends will utilize his business and industry experience that spans more than 20 years to help lead RHG into their next ever-evolving phase, as the group continues to leverage its combined buying power of more than $1.7 billion, best-in-class fabricator members and the industry’s most comprehensive benchmarking process.
Behrends has worked for countertop shops on the east coast for the last 10 years, excelling at multiple roles and learning from the inside how shops operate. His commitment to innovation, passion for technology and relentless pursuit of excellence are just a few of the traits that make him an invaluable addition to the team. His previous roles in the industry include Big Box sales manager, showroom sales manager and director of commercial & builder sales. Behrends will take a new approach to managing member/vendor engagement by leveraging travel to the members fabrication shops to get to know them, their staff and operations. When opportunities present themselves, he will share best practices, as well as connect them with the vendors that provide the corresponding solutions.