LIVONIA, MI --With the debut of its branding refresh, Virginia Tile has initiated the next phase in its strategic growth plan. The strategic plan, which began last fall with the opening of Virginia Tile’s flagship location in Troy, MI, has been followed by a new showroom in Kansas City, KS, in June 2022, and most recently, a new 50,000-square-foot showroom, warehouse and contractor service center in Elk Grove, IL. Additionally, the rollout of a redesigned logo, tagline, websites and social media strategy re-enforces the brand that is already extremely well-known in the design community.
Most recently, the design distributor has launched an expansive social media campaign and implemented several new software programs to improve brand communication. “Redefining our corporate identity has allowed us to continue focusing on creating a more unified experience for all,” said Sean Cilona, director of marketing and product. “By rejuvenating our brand, we have given everyone a fresh look at who we are and what we stand for.”