With the devastating effects of the COVID-19 pandemic that hit the world by storm in the beginning of 2020, many industry events were forced to be cancelled or postponed to a future date. Veronafiere, the organizer of Marmomac, strategized a plan to still hold the international stone fair virtually. Usually held annually in Verona, Italy, the 2020 edition took place through a series of online sessions, private chat rooms and video demonstrations from September 30 to October 2.