Bethany, Conn. -- Laticrete, a leading manufacturer of globally-proven construction solutions for the building industry, has named Joseph Rizzo as Associate Director of Sales, Concrete Remediation. In this role, Rizzo will lead the Laticrete sales team in the creation and execution of strategy for all aspects of concrete remediation sales, which includes the NXT, SUPERCAP and Specialty Mortar product brands. With the research and development, marketing, technical and product management teams, Rizzo will ensure Laticrete customers are offered leading, innovative solutions for concrete slabs that exceed the expectations of the owner, designer and contractor.

“Concrete remediation is one of the fastest moving business segments for Laticrete. Joseph’s established experience in generating sales growth and maximizing profits are essential for us to continue that momentum. His role will be instrumental in creating and enhancing our relationships with distributors and applicators, as well as ensuring they know they are our top priority,” said Ron Nash, Laticrete Senior Vice President of Sales and Marketing, North America.