At the age of 12, Alex Elzein accompanied his father on his first stone project. This sparked his interest in the stone world. Elzein went to college where he received his engineering degree and joined the corporate construction world. However, he kept thinking about the stone business. He made a bold move where he started his stone fabrication business and managed it by himself for 20 years, slowly growing his company, Graniterra, located in St. Louis, MO. Then about five years ago, Elzein expanded the business to become a distributor for Prussiani equipment. Recently he brought on John Parish as the vice president and director of operations. “The fabrication and equipment distribution partnership really complements each other well,” said Parish. “It allows Graniterra to work with the latest and greatest technology, to create a great product and also serves an active space to train people on Prussiani machines.”
In the past two years alone, the company has made great strides to upgrade not only its machines, but its processes as well. “We didn’t just upgrade equipment, we upgraded software and the systems we have in place,” said Parish. “We utilize Proliner templating equipment and software called Sekon, a German software, to translate layouts to machines.”