Home » Hanwha L&C 1 Surfaces Announces Hanstone Quartz and Hanex Solid Surfaces Rebrands
Leading surfacing manufacturer, Hanwha L&C l Surfaces, has announced the rebrand of both HanStone Quartz and Hanex Solid Surfaces, centering around the beauty of life. The newest branding draws inspiration from the joy, freedom, and passion found in everyday life.
HanStone's recently released marble look Boutique Collection was the first step toward being a more lifestyle-centric brand. As part of the branding initiative, HanStone has created a colorful new logo, as well as implemented a new tagline: "Live Beautifully" At the core, the tagline is an invitation, or even a challenge, to make the most of every single day. "'Live Beautifully' is more than just physically living in a beautiful space but is a call to live an authentically beautiful life. At best, HanStone is merely a backdrop that plays just one small part of a beautiful space and a beautiful life," said Mark Abbas, marketing director of HanStone Quartz. "Our new branding reflects HanStone's commitment to understanding the designers and craftspeople whom we serve and their desire to create beautiful, meaningful spaces. Our focus going forward is on our brands, rather than our corporate entity. Our brands and our people are the true and meaningful connection we have with our customers and design professionals." To bring this new identity to life, the HanStone website will receive an updated, lifestyle-focused aesthetic, shifting away from one that is product-centric. In addition to an update website, HanStone has also launched a new brand video.
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