As you flip through this issue of Stone World, you will notice a subtle difference in its aesthetic, as well as its feature offerings. While our staff and I didn’t want to make any drastic changes, we thought it was time for a bit of a makeover. For starters, following the Table of Contents, you will find Stone World Online on page 14. With digital content and social media now being a vital component in sharing industry happenings with our readers, we thought it would be helpful to include a page in the print publication that highlights some of the exclusive news announcements, feature stories – and even videos – that are posted on www.stoneworld.com.
In talking with many of you at trade shows or other industry events, and listening at fabricator forums and other sessions, I know we are not alone in dedicating some time to improving our website and social media presence. These avenues have become strong marketing tools and ways to get our messages out – especially to the younger generations. In an age of smartphones and tablets, people are scrolling through platforms such as Facebook, Instagram, Houzz and Twitter, or searching on websites to obtain information. So it is important that we continually present the information they are looking for through these vehicles.