JUPITER, FL -- Coverings, the largest tile and stone show in North America with nine miles of the latest trends and exhibitors from across the globe, takes place in Orlando, FL from April 4 to 8, 2017, at the Orange County Convention Center in Orlando, FL. Turkishceramics will be there, showcasing new products, savvy business initiatives, wonderful hospitality and a new catchphrase themed specifically for the U.S.: "Let's talk Turkey!"

According to McGraw-Hill's Dictionary of American Slang and Colloquial Expressions, "If you 'Talk Turkey,' you discuss something seriously, usually to do with business or money." The Urban Dictionary defines this phrase by stating, "It refers to speaking frankly, discussing hard facts, or getting down to serious business."

During Coverings, Turkishceramics, along with a number of its U.S.-focused manufacturer/members, will be exhibiting at the Turkish Pavilion. "We are focused even more on the United States than in the past," said Ahmet Yamaner of Turkishceramics. "Many of our members have been working closely with stateside customers for decades. Together, we have worked to better understand the marketplace and those who demand top quality tile materials. We have listened to distributors, retailers, contractors, architects, designers and end-users. As a result, our producers have developed products specifically to meet their respective demands."

These products, along with various strategic business opportunities they offer to prospective buyers, will all be available to learn about firsthand during Coverings. Visitors will also be updated on well thought-out programs in which they can recognize strong profits when working with Turkish tile materials.

All are welcome to come to the Turkish Pavilion at Booth # 4441 during Coverings to experience the highest levels of Turkish hospitality. "And while doing so, 'Let's talk Turkey' over a fresh brewed, authentic cup of Turkish coffee," said Yamaner.