American Olean fosters inspiration through digital innovation
DALLAS, TX --American Olean leads the way in digital innovation through the reveal of its first ever Virtual Catalog. An interactive interpretation of American Olean's familiar printed catalog, this online experience brings features that let customers explore and interact with the brand's extensive palette of products. Together with the re-launch of the brand's website, the Virtual Catalog reflects American Olean's commitment to its customers ' product selection needs through enhanced resources, easy information access, greater efficiency and real-time design support.
"At American Olean, we are constantly re-evaluating our customers ' online shopping experience and applying the enhancements they need to complete their projects successfully," said David P. Warren, digital marketing manager, American Olean. "Our research indicates design products like tile and stone are commonly researched online prior to purchase, and we're confident our new Virtual Catalog and enhanced website will help our customers bridge the gap between browsing to purchasing. "