Backed by state-of-the-art stoneworking technology and shrewd marketing concepts that have garnered international honors, Pokarna Limited of Secunderabad, India, has steadily grown into one of the leading suppliers of granite worldwide. And to keep its position of prominence, it has continually upgraded its technology and marketing scope.
State-of-the-art stoneworkingPokarna operates two factories in Andhra Pradesh for stone processing. The main factory in Secunderabad has eight gangsaws, while the second factory has four - most of which are from by Breton S.p.A. of Italy. Perhaps indicative of an improving market situation, all of the gangsaws were running at the time of Stone World’s visit to the plant.
In terms of architectural applications, Pokarna’s factory includes eight bridge saws for cut-to-size work, all from Breton, and they include advanced, programmable models such as the EasyCut FE 600. A Comandulli Omega 100 automated edge polisher is also used for architectural work.
Sales and marketingA total of 80% of Pokarna’s production is exported, and the U.S. is the company’s primary export target. The American market once consumed as much as 70% of Pokarna’s exports, although that total has ranged between 30 and 40% since the economic slowdown.
Overall, 80% of the factory’s business comes from slab production, followed by cut-to-size work (15%) and tile production (5%). Pokarna also does some block sales - primarily to China and Spain accounting for over 15% of the company’s overall revenue.
“Most of our cut-to-size work is very custom, with different sizes, thicknesses and finishes,” explained Siddharth Jain. Among the company’s high-profile architectural projects in the U.S., Pokarna has processed stone for Reliant Stadium in Houston, TX, home of the NFL’s Houston Texans; the Radisson Hotel in Flint, MI; and several multi-unit residential complexes.
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