Craftsmanship and Marketing Create an Enduring Legacy
Given the entrepreneurial nature of the stone industry - where even the largest companies tend to be relatively small, family-run operations - there are few “brand names” in the field. An exception to this, however, is Antolini Luigi & C. S.p.A., which has long been a company of note in the international marketplace, and the company continues to invest to remain an industry leader. This is evident at the company’s facilities around the world, including the company’s head office in Sant’Ambrogio di Valpolicella, Verona, Italy, which houses a broad range of new technology and product innovations.
Company HistoryThe Antolini company, founded by Luigi Antolini, started its business in Sant’Ambrogio di Valpolicella in 1956 with a small workshop, which was progressively enlarged with the purchase of land to open their own quarries, so they would have their own material available for production. It soon moved to a larger location in Sega di Cavaion, near the Adige River. In 1959, the company concluded its first agreements with other parties in Germany, and then in other major European countries, particularly in Northern Europe.
In 1975, the company made its first major move to open up the U.S. market for marble and granite. Although the U.S. stone market was small at the time, the Italian dominance in the industry in major cities made communication easier. Business relationships started by Antolini Luigi & C. during this period in the U.S. market continue to this day.
The Antolini group also opened a trading company and block stockyard in Vitória, Espirito Santo, Brazil, to service its customers and the growing demand for Brazilian granite. In 2006, Antolini Luigi set up a brand new factory with state-of-the-art machinery in Vitória (“Antolini opens state-of-the-art plant in Brazil,” June 2008 Stone World, page 108).
That same year at Marmomacc in Verona, Antolini launched its “Stone Fashion Show” - a runway-style presentation of models showcasing the company’s products. Since then, varieties of this initiative have consistently drawn a great deal of attention at trade fairs around the world.
Developments in ItalyWhile Antolini Luigi & C. has operations around the world, its headquarters remains in Sega di Cavaion. This facility stocks 1,000 different colors of stone at any given time, and the varieties on hand change from week to week. Among these materials, Antolini Luigi is continually discovering new exotic materials from around the globe. These include varieties of marble, granite, onyx, precious stones, shellstone, gemstone and other materials.
Given the broad range of materials being shipped around the world by Antolini Luigi, the company has made a concerted effort to support its customers with special displays and samples. In just one example of this, the company has outfitted a showroom specifically for its work with Benetti Luxury Yachts, which is based in Italy. Clients of Benetti can visit this space within Antolini’s facility to make their material selections for custom yachts.
In the last few years, the company’s production output has been greatly increased, thanks to an upgrade of all previous granite gangsaws to the latest advanced technology and to the adoption and modernization of completely automated granite and marble polishing lines. This is in addition to automated vacuum resin lines for marble and granite, which has significantly raised quality levels. Every block in the stockyard is fitted with an RFID label, and the company is able to monitor the production step by step, from the initial slabbing to the time the material is loaded onto the truck. Antolini is also able to track the specific block that each slab came from.
In addition to continually finding new materials and surface finishes, Antolini Luigi is also using technology and innovation to introduce products never before seen in the marketplace. Several of these examples were on display during Stone World’s visit to Antolini Luigi’s facility.
Another development at Antolini Luigi has been the use of Swarovski crystals as an accent to its stone products over the past few years - known as the Antolini Diamond Collection enriched with CrystallizedTM Swarovski Elements. The use of crystals has taken on many forms, including geometric patterns and banding, and Antolini Luigi is also working directly with designer Fiona Swarovski, who is using the crystals to create custom, one-of-a-kind patterns for upscale applications.
True to Antolini’s flair for dramatic presentation, stone can be found in a range of display applications at the facilities in Sega di Cavaion. These include a traditional slab yard and several indoor spaces for product viewing. Classified by product type and color shade, there are eight showrooms, which are unique in their kind: Stone Gallery, Stone Boutique, Marble Pavilion, Antolini Lifestyle, Onyx Pavillion, Antolini Shellstone, Stone Museum and the latest Luxury Showroom.