Murray first learned to fabricate countertops during a summer job when he was 15 years old, and he laughs that his business initially began in the basement of his home. Today, Counter Intelligence is an exclusive distributor of Silestone Quartz Surfacing by Cosentino, and it recently started its own brand of stone materials, which is called “Milano.” The company’s shop is equipped with an impressive line-up of machinery - allowing it to maintain its high volume of production, which averages between 45 to 65 kitchens per day. This is a significant increase from the 30 to 35 kitchens it produced only two years ago.
As market demands changed over time and Murray shifted the direction of his business, he remained true to one philosophy - customer service. “Customer service is always important,” he said. “It is a big buzz word, but it takes more to figure out how to make that part of your culture and always focus on it. Just giving the customers someone to talk to is important.”