"With the type of industry they're in, they have to grab people," said Jim Smith of Laser Imaging & Design in Lebanon, OH, which fabricated the stone etchings. "They wanted something new and exciting to get people to come into the store. They have to 'wow' people and arouse their curiosity to get them inside."

Smith explained that Dan Herbert, vice president of the Willis Music Co., introduced himself to them at the Cincinnati Home & Garden Show last February. "Dan Herbert was at the show and saw our booth," he said. "He approached us and threw out the idea. We said that we could definitely do something like that. We didn't hear anything until six months later, when we received a phone call from him, and he refreshed our memory."