November 1, 2003
CHARLOTTE, NC - Walker Zanger, a leading maker of fine stone, handmade ceramic tile and architectural glass products, hosted its network of Certified Walker Zanger distributors at a weekend-long sales training seminar in Charlotte, NC. â€œThe goal of the weekend training seminar is to get our dealers excited about Walker Zanger's products, help them with daily sales challenges and merchandising their showrooms,â€ said Bill Brown, Vice President of marketing. The seminar kicks off Keynote Speaker with Marco Marson, founder of Marco Polo Explorers. His core philosophy is â€œHow to Engage in Naked Thinking.â€ After the keynote, the seminar topics included â€œWZ 101,â€ a survey of classical design and its influences on Walker Zanger's products; the â€œShowroom Experience,â€ covering very important point of sale issues and how to connect with the client; â€œShowroom Design,â€ focusing on organization and simplifying the showroom to provide product and visual display techniques to calm the overwhelming consumer; and lastly, â€œOvercoming Job Challenges,â€ what to look for with job problems, to calm the consumer and resolve the situation. The seminar's finale was a grand dinner thanking everyone for coming. A total of 210 clients attended, and this was the second training seminar that the company put on for its clients this year.