BETHANY, CT - With over 10 years of experience in ceramic sales, Bobby Mitchell recently joined the Laticrete International, Inc. team as a technical representative.

A past sales manager and representative in the ceramic tile industry, in his new position, Mitchell will manage, demonstrate and promote all of the existing and new LaticreteR systems. His additional Laticrete responsibilities include motivating new and existing distributors and working with the architectural design community on specifications.

"Laticrete has cutting-edge products, both new and existing," said Mitchell. "It's a respected company with savvy marketing techniques. I'm very excited to be a member of their team."

Mitchell is a graduate of Northeast Louisiana University in Monroe, LA, where he obtained his undergraduate degree of science in construction. He currently resides in Olive Branch, MS.