Stone World Blog

Tim Fausch is publishing director of BNP Media’s Architecture, Engineering & Construction and Mechanical Systems Groups, a collection of more than 20 trade titles. During the past 27 years, Tim has viewed the construction field as an editor, circulation manager, marketing manager and publisher.  Contact him at (248) 244-6448.

Providing Eye Candy for Your Customers

March 24, 2011
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Last week I spent a couple days at the Coverings Show in Las Vegas. Usually, I’m very focused at trade shows on meeting readers or advertisers and talking about their specific interests.

But last week I took a few minutes to walk the show floor with my eyes wide open. And what I saw reminded me why it can be so much fun working in the building, remodeling and maintenance markets. See the photos attached to this blog to share in my perspective.

The Coverings Show offers a spectacular panorama of the world’s most vibrant stone and tile products. Manufacturers come from Spain, Italy, Turkey, Brazil, China, Mexico, and dozens of other countries. They haul their products thousands of miles to show off.

They bring the good stuff…really good stuff.

They highlight gorgeous slabs of granite, marble and natural stone. They display ceramic tile, porcelain tile, metallic tile, glass tile, mosaic tile, painted tile, embossed tile, and decorative tile.

They feature stone and tile with finishes that resemble stainless steel, copper, and wood. They use water-jetting to engrave just about any image into stone so the slab becomes a work of art, not just a functional tabletop, countertop, or wall application.

The stone and tile is polished, glazed, buffed, shined and backlit. They are cut and shaped in every dimension imaginable, allowing virtually unlimited use in homes, offices, hotels, institutions and retail settings.

They give these products glorious names like Desert Gold, Indian Summer, Rainbow Teakwood, Chocolate Sandstone, and Ostrich Gray.

As I was enjoying this wondrous eye candy, it occurred to me that the beauty, craftsmanship and creative design of products like these are going to provide a tremendous boost in bringing back the construction and remodeling markets.

There is simply no way a buyer can look at such incredible products and not want them in their homes and businesses. And I’m not talking about just stone and tile.

Buyers want beauty in virtually every niche. Whether you provide roofs, walls, ceilings, flooring, kitchens, baths, sheet metal, windows, doors, trim, plumbing or HVAC (yes, I have seen incredible craftsmanship applied to mechanical systems), there are buyers biding their time, saving their money, and will one day purchase your products and services.

I know. It can’t come soon enough. Just know that it will come and you need to be ready.

Are you reminding customers of the beauty and craftsmanship that you provide? Are you showing them images that will stick like super glue to their minds, constantly urging them to replace old and outdated products with engaging and exciting ones?

Demand remains pent up...for now. When it is released, count on buyers wanting your best products. It’s going to happen.

Be encouraged! Watch our just-posted slide show featuring design, construction, service, maintenance and mechanical system pros who are succeeding in spite of the tough market conditions. Visit www.bnpmedia.com/movingon.









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Rush Service
March 28, 2011
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Surfaces 2013 -- to be held in conjunction with StonExpo/Marmomacc Americas -- is slated for January 29 to 31 at the Mandalay Bay Convention Center in Las Vegas, NV. The show, which also includes an extensive educational program that will be held from January 28 to 31, provides a place for thousands of floor covering retailers, distributors, installers, architects, designers and builders from around the world to gather and view the latest products, get vital education, network with other floor covering professionals and conduct business.

More than 600 of the largest manufacturers and suppliers representing products in every major category, including carpet, tile, hardwood, rugs, laminate, resilient and stone, are expected to exhibit at the trade show. Hanley Wood, owner and operator of the exhibition, reports that they have many new exhibiting companies and returning ones who have expanded their booth size. Additionally, Surfaces 2013 will host more than 40 workshops, seminars and mini sessions led by industry experts in the fields of business, sales, marketing, installation and design. Attendees can earn AIA, NKBA, AIBD, IICRC and AIA/CES industry designation. Here is just a small sampling of some of the displays that will be present at Surfaces 2013.

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