Upscale retailer maintains image with Brazilian granite

For the exterior cladding of the new Tiffany & Co. store in Sao Paulo, Brazil, polished and flamed Gaucho Brown granite and Rosa Capri granite with a flamed finish were employed as exterior cladding.


The store¿s cladding was required to be the same granite that was already installed as the cladding for the entire Iguatemi Shopping Center.
Known around the world for its exquisite selection of fine jewelry, Tiffany & Co. recently opened another location in Sao Paulo, Brazil. The design for the new store was not only required to uphold the company?s tradition of elegance, but the building?s exterior also had to conform to the architecture of the adjacent retail outlets. To meet these objectives, a palette of Brazilian granite was employed for the application.

Tiffany & Co. chose the Iguatemi Shopping Center on Av. Brigadeiro Faria Lima as the site for its new store. The upscale mall is one of the most valuable areas in Sao Paulo, according to Silvia De Tommaso of Itaarte, the fabricator and installer for the project.

"Tiffany negotiated with the mall administrators, who permitted them to open a door to the street," said De Tommaso. "This created a great impact at the avenue and made Tiffany the main focal point on the whole street. However, Tiffany had to clad the store with the same granite that was already installed as the mall?s cladding."

As a result, Itaarte was hired to only fabricate the pieces. "We had to use the ?leftover? of the mall?s job," said De Tommaso. "We received small pieces of granite with a lot of variation in thickness, which made our job extremely difficult. As the thickness of the material was not calibrated, there was a difference of 2 or 3 mm among the pieces, which made us think a lot about how to solve this technical problem." To fabricate the window frames, Itaarte used a computerized and automatic Prussiani Oceania stoneworking machine, according to De Tommaso.

For the exterior of the store, polished and flamed Gaucho Brown granite with a thickness of 3 cm and flamed Rosa Capri granite with a 2-cm thickness was used. Inside, the same brown granite was employed as flooring, while polished Classic Roman travertine with a thickness of 2 cm was used for the columns and counters.

In total, it took about 15 days to fabricate all the pieces, according to De Tommaso, who explained that the entire job was completed in approximately seven weeks. "We had to install the frames in the anchoring system to follow the existing mall cladding installation," she said. "The job was very detailed. We had to have a worker on the site to finish up all the possible 2 or 3 mm [pieces] because the door and windows came from Australia. The junction of the stainless [steel] and granite parts had to be perfect."

Because the joints were so large, pieces of granite had to be glued together to accommodate the design requirements.

"We had to work like this because our client could not find massive pieces of the granite," said De Tommaso. "We fabricated around 60 square meters of granite and 301 linear meters of joints on a 45-degree angle."

Another challenging area of the job was the fluted stone panel, which had to be flamed to match the color of the mall cladding. "The panel had a lot of curves that were somewhat destroyed when it was flamed," said De Tommaso. "The profile was also made in the Prussiani machine, but the flaming had to be done manually by one of our workers."

The stonework was fabricated and installed in about seven weeks.

Credit Box:

Tiffany & Co.

Iguatemi Shopping Center

Sao Paulo, Brazil

Architect: Brand + Allen Architects Inc., Houston, TX

Local Architect: Kiko Salom? Brazil

Fabricator/Installer: Itaarte, Sao Paulo, Brazil

Did you enjoy this article? Click here to subscribe to Stone World 

Jenniferadamsphoto

Jennifer Adams has been covering the stone industry since 1996 as Managing Editor of Stone World and Editor of our sister publication Contemporary Stone & Tile Design. Much of her work focuses on design, and it has also appeared in a range of consumer and shelter publications. Email:  jennifer@stoneworld.com

 

Recent Articles by Jennifer Adams

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Surfaces 2013 preview

Surfaces 2013 -- to be held in conjunction with StonExpo/Marmomacc Americas -- is slated for January 29 to 31 at the Mandalay Bay Convention Center in Las Vegas, NV. The show, which also includes an extensive educational program that will be held from January 28 to 31, provides a place for thousands of floor covering retailers, distributors, installers, architects, designers and builders from around the world to gather and view the latest products, get vital education, network with other floor covering professionals and conduct business.

More than 600 of the largest manufacturers and suppliers representing products in every major category, including carpet, tile, hardwood, rugs, laminate, resilient and stone, are expected to exhibit at the trade show. Hanley Wood, owner and operator of the exhibition, reports that they have many new exhibiting companies and returning ones who have expanded their booth size. Additionally, Surfaces 2013 will host more than 40 workshops, seminars and mini sessions led by industry experts in the fields of business, sales, marketing, installation and design. Attendees can earn AIA, NKBA, AIBD, IICRC and AIA/CES industry designation. Here is just a small sampling of some of the displays that will be present at Surfaces 2013.

THE MAGAZINE

Stone World Magazine

SW May 2013 cover

May 2013

Stone World's new issue includes a feature on the restoration of St. Joseph Cathedral in Sioux Falls, SD as well as an inside look at the Artisan Group’s annual fabrication event in Austin, TX.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Spring 2013 cover

2013 Spring

CSTD's Spring issue features a special on Kitchen and Bath renovation. This edition also takes a look at the continuing popularity of quartz surfacing.

Table Of Contents Subscribe

Business Staff

How is your business currently staffed?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Guide

cover

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.

Visit Stone Guide today!

  

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTube