Latest News

Survey shows U.S. consumers overwhelmingly prefer granite over any other countertop surface

October 21, 2008
/ Print / Reprints /
ShareMore
/ Text Size+


Cleveland, OH -- A new national survey finds that by overwhelming majorities, U.S. consumers prefer granite countertops to any other countertop surface for their "dream kitchen," and they believe that granite countertops increase the resale value of a home.

The survey of 2,021 U.S. adults aged 18+ was conducted by Harris Interactive on behalf of the Marble Institute of America. It asked respondents which countertop surface they would most want in their "dream kitchen." The survey found that at 55%, "granite countertops" was the most popular response, followed distantly by synthetic stone at 12%. The survey was conducted October 7 through 9.

When asked how much they agree with the statement "granite countertops increase the resale value of a home," 90% of the surveyed consumers either strongly or somewhat agreed.

"The survey reaffirms what we have known all along: across America, granite is the most desired countertop surface on the market today," said Jim Hogan, President of the Marble Institute of America. "After months of inaccurate reporting and questionable research aimed at raising doubts about granite, it is tremendously gratifying to know that consumers continue to feel that granite countertops are as safe as they are beautiful, practical and durable."



In fact, 84% of survey respondents either strongly or somewhat agreed with the statement, "Granite countertops are among the most safe, beautiful and durable kitchen counter surfaces on the market today."

"The results of the survey show that consumers' preferences for granite countertops are virtually the same across all regions, genders and age groups," Hogan said.

The survey found remarkable consistency across the U.S., with minimal variance in responses from different regions of the country. It also showed the appeal of granite was consistent among both age and socio-economic groups.

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

November 2013 Stone Products Gallery

Take a look at some of the latest stone industry products.

THE MAGAZINE

Stone World Magazine

April 2014 stone world cover

2014 April

In this month's issue of Stone World, check out an extensive preview of Coverings 2014, which will be celebrating its 25th anniversary in April. Also learn more about various types of limestone that were used to build private residences.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD_Spring2014_Cover.jpg

2014 Spring

This issue of Contemporary Stone & Tile Design includes our annual focus on Kitchen and Bath design

Table Of Contents Subscribe

Training Program

How formal is your training program for new employees?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Italian Trade Commission Coverings exhibitor preview

Italian Trade Commission logo 2

The Italian Trade Commission is presenting a large group of the most innovative and internationally renowned Italian suppliers of dimensional natural stones. We hope your busy schedule will allow you to join us for a “genuine” espresso in booth N. 4045 and explore the exciting Italian natural stone resources offered by our exhibitors. Check out Italian stone producers exhibiting at Coverings 2014 here!

  

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTube