Stone Column

STONE COLUMN: The “Typical” Stone Fabricator

When I was growing up, I remember reading a survey that definitively stated: “The typical American family has two-and-a-half children.” Despite never having met a half-child, that number stuck in my mind. Recently, the market research department at BNP Media (Stone World's parent company) conducted a groundbreaking survey of stone fabricators to determine the most prevalent industry trends. In a way, I suppose, we were looking to determine what makes a “typical” stone fabricator.

Here's what we found about the “typical” stone fabrication shop:

  • Most of the materials fabricated are yellow/gold, green, brown, black and beige.
  • Pretty much everyone offers bullnose, eased, ogee and beveled edges. (I know, you already knew this. Better stuff is on the way.)
  • The average kitchen job is right around 60 square feet.
  • The average price charged per square foot is $60.
  • The average number of kitchens fabricated per week is about eight. (Yeah, that's less than I expected, too. But you will see that the “typical” fabricator is a lot newer - and smaller - than it used to be.)
  • The “typical” fabricator has been in business seven years or less.
  • The average fabricator staff today has less than 10 people. (When you think of all the new three-man to five-man shops starting out there, this number actually makes more sense than it does at first glance.)
  • A relatively low annual sales total of $1 million defines the “typical” U.S. fabricator. (Again, you have to remember that there are a lot of new, small companies out there.)
  • The typical fabricator still uses plywood for templating, but thinks about going digital.
  • CNC technology is at least a future consideration for the typical shop.
Summing up the other trends, the “typical” fabricator uses a water filtration system, rods his countertops, works in 3-cm granite and uses a sealer on the finished countertop.

In a VERY condensed nutshell, the “typical” fabricator is young and small, but is also looking to invest and grow. For a much more in-depth analysis of the stone fabrication sector, take a look at the complete survey results on page 54.
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Michael Reis has been working for Stone World Magazine since 1993. In his role as Editor and Associate Publisher, he covers all aspects of the stone industry, from quarrying to fabrication to installation. He contributes feature articles as well as writes the Stone Column, which is a monthly commentary on industry issues and trends. Emailmichael@stoneworld.com

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