Silestone at the Super Bowl

March 1, 2005
/ Print / Reprints /
/ Text Size+
HOUSTON, TX -- Cosentino USA, producer of Silestone quartz surfacing, took its advertising campaign to a new level by promoting its line of surfacing at the Super Bowl on February 6. Cosentino, known for its innovation, is making history as the first company to advertise natural quartz surfacing on television and the first to bring countertop advertising to the Super Bowl. The Silestone brand was highlighted in a 30-second national spot on the Fox network's telecast, which

aired during the two-minute warning of the first half.

Headquartered in Houston, Cosentino USA has grown in seven short years from a four-person company in 1997 to the largest distributor of natural quartz surfacing in North America, with more than 100 employees today. Cosentino kicked off its first national television advertising campaign with its Silestone Super Bowl spot.

“What better place to show [Silestone's] beauty, durability and long-term performance than on one of the world's most watched televised events, the Super Bowl?” said Mike Heylmun, vice president of sales, Cosentino USA.

Freed Advertising created the concept and produced the 30-second spot, which had a $1 million production budget and was shot on 35 mm film. The ad featured an entertaining, memorable script with football Hall of Famer and former NFL coach Mike Ditka as well as members of the 1985 Chicago Bears championship team, William “Refrigerator” Perry and Jim McMahon. In addition, Dennis Rodman, a very recognizable former National Basketball Association player, added his unique style to the excitement.

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.



Image Galleries

The Stone Fashion Show at Marmomacc in Verona

As usual, stone suppliers from Italy and around the world relied on the Marmomacc fair to showcase some of the latest stone materials to the international marketplace. The following is a look at just some of the stone materials on display in Verona.

Stone World Magazine

Stone World September 2014 cover

2014 September

In this issue of Stone World, we have a Report from Europe, which includes a series of articles about the quarries and stone processing operations that SW editor Jennifer Adams visited as part of the Marmomacc Stone Academy.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Fall 2014 cover

2014 Fall

In this issue of Contemporary Stone & Tile Design, we take a look at the latest developments in TPT, with a feature article and you can read more comments from Waldrep on this subject as well as other industry professionals.

Table Of Contents Subscribe


Are you aware of the new stone standard – ANSI/NSC 373 Sustainability Assessment for Natural Dimension Stone?
View Results Poll Archive

The Stone World Store

How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Guide

2014 Stone World Stone Guide

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out to register for upcoming fabricator and installer seminars.


facebook logo Twitter  YouTubeGoogle+