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The sleek, new design offers a variation on the Aqua Mix â€œwaveâ€ element, which emphasizes its water-based product legacy. The color blue is used to represent Aqua Mix's depth, stability and integrity in the industry.
The new tagline, â€œSmarter Products. Professional Results.â€ was chosen based on extensive research and analysis with Aqua Mix's target customers of contractors, fabricators, applicators, distributors, architects and homeowners. The new tagline offers a balance between Aqua Mix's heritage of working with the professional end-users of the products as well as the do-it-yourself homeowners.
â€œWe have built a 25-year tradition of leading the care and maintenance industry with cutting edge product innovation,â€ said Rick Baldini, president of Aqua Mix. â€œWe are constantly updating our products, increasing our knowledge and strengthening our customer service so that we remain positioned for success throughout the next 25 years.â€ â€œThis change is the first visual step in our new branding initiative,â€ said Mindy Liron, marketing director of Aqua Mix. â€œWe feel that the new design brings together and solidifies our brand's attributes that make Aqua Mix a great company. The new design emphasizes that Aqua Mix is a company that is in constant forward motion, is success driven, and remains, as always, our customer's best supplier and the consumer's preferred brand.â€