New branding initiatives from Aqua Mix
The sleek, new design offers a variation on the Aqua Mix “wave†element, which emphasizes its water-based product legacy. The color blue is used to represent Aqua Mix's depth, stability and integrity in the industry.
The new tagline, “Smarter Products. Professional Results.†was chosen based on extensive research and analysis with Aqua Mix's target customers of contractors, fabricators, applicators, distributors, architects and homeowners. The new tagline offers a balance between Aqua Mix's heritage of working with the professional end-users of the products as well as the do-it-yourself homeowners.
“We have built a 25-year tradition of leading the care and maintenance industry with cutting edge product innovation,†said Rick Baldini, president of Aqua Mix. “We are constantly updating our products, increasing our knowledge and strengthening our customer service so that we remain positioned for success throughout the next 25 years.†“This change is the first visual step in our new branding initiative,†said Mindy Liron, marketing director of Aqua Mix. “We feel that the new design brings together and solidifies our brand's attributes that make Aqua Mix a great company. The new design emphasizes that Aqua Mix is a company that is in constant forward motion, is success driven, and remains, as always, our customer's best supplier and the consumer's preferred brand.â€
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