Managing all aspects of stone production



With a desire to ensure high-quality granite slab production within Brazil, Adael de Oliveira, owner of Qualita Group, purchased his own factory in 1999. The facility, which is named Granimarmores, is located in Itaquacetuba, approximately 30 miles from the bustling city of Sao Paulo. And since making that purchase, the company has not only invested in new stoneworking machinery, but it also purchased several quarries within Brazil.

In 2002, Qualita purchased its first quarry, and it now operates a total of seven quarries, including Giallo Argento (Gold “Oro” and Silver ), Gold and Diamond, White and Silver, Golden Flakes, Peacock Light, Golden River and Golden Eagle.

The factory in Itaquacetuba is equipped with four gangsaws from MGM of Brazil, which process blocks into raw slabs. Shortly after buying the stoneworking plant, Qualita added a new polishing line from MGM, which is equipped with 16 polishing heads. And to meet a popular trend among international customers -- particularly within the U.S. -- the company treats slabs with resin products from Tenax S.p.A. as requested. The resin is applied by hand, and a Rosh Industrial dryer is used to complete the process.

Qualita Group cuts and polishes stone from its own quarries, and it also buys blocks and unpolished slabs from other quarries in Brazil. Approximately 60% of what the company processes is from its own quarries. Their total average production is approximately 300 cubic meters per month of slabs, and approximately two-thirds of that total is for the export market, with the balance destined for their domestic distribution center, known as “Marmo Shopping” -- a concept that allows customers to look at slabs in an open, uncluttered environment.

Among export markets, the U.S. currently represents Qualita's most important target, and the company has opened an office in Florida to support their efforts in America. Leandro de Oliveira has started Worldwide Stone Dealer in Deland, FL, to handle sales, customer support and marketing from a base in the U.S. Other important markets for Qualita are the Middle East and India.

The company's marketing efforts include participations at international trade shows such as Coverings in the U.S., Marmomacc in Italy, and the Vitoria Stone Fair in Brazil.

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Surfaces 2013 preview

Surfaces 2013 -- to be held in conjunction with StonExpo/Marmomacc Americas -- is slated for January 29 to 31 at the Mandalay Bay Convention Center in Las Vegas, NV. The show, which also includes an extensive educational program that will be held from January 28 to 31, provides a place for thousands of floor covering retailers, distributors, installers, architects, designers and builders from around the world to gather and view the latest products, get vital education, network with other floor covering professionals and conduct business.

More than 600 of the largest manufacturers and suppliers representing products in every major category, including carpet, tile, hardwood, rugs, laminate, resilient and stone, are expected to exhibit at the trade show. Hanley Wood, owner and operator of the exhibition, reports that they have many new exhibiting companies and returning ones who have expanded their booth size. Additionally, Surfaces 2013 will host more than 40 workshops, seminars and mini sessions led by industry experts in the fields of business, sales, marketing, installation and design. Attendees can earn AIA, NKBA, AIBD, IICRC and AIA/CES industry designation. Here is just a small sampling of some of the displays that will be present at Surfaces 2013.

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