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BETHANY, CT - Laticrete, a global leader in the manufacturing of innovative systems for the installation of ceramic tile and stone, has appointed Adnan Bin-Mahfouz to the newly created position of Contractor Sales Manager. All Laticrete Contractor Sales Representatives nationwide now report to him.
In his new position, Bin-Mahfouz will serve as the primary coordinator for all activities directly related to major end users of Laticrete system materials, and to building participation in the Laticrete Most Valued Partner (MVP) program. The activities of the contractor sales force builds demand for Laticrete distributors by fulfilling the needs and wants of contractors in the field, with the main objective of ensuring that end users continue to greatly value Laticrete people, products and services.
Laticrete MVPs enjoy direct access to the highest levels of Laticrete technical services to assure optimal liability management, prioritized shipping, MVP-only special offers and the best pricing and terms through Laticrete MVP distributors.