Stone World logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Stone World logo
  • NEWS
  • PRODUCTS
    • Machinery
    • Digital Technology
    • Tooling & Accessories
  • MATERIALS
    • Alternative Surfaces
    • Stone
    • Tile
    • Imports & Exports Data
  • FABRICATORS
    • Fabricator How-to
    • Fabricator Case Studies
    • Fabricator of the Year
  • A&D
    • Installation & Technical Tips
    • Outdoor Design
    • Interior Design
    • Hospitality | Commercial Design
    • Mosaics & Decorative Tile
    • Kitchen & Bath
    • Residential
    • Renovation | Restoration
  • MEDIA
    • Videos
    • Podcasts
    • EBOOK
  • EVENTS
    • STONE INDUSTRY EDUCATION
    • Industry Calendar
  • MORE
    • NEWSLETTERS
    • WOMEN SPOTLIGHT
    • MARKET RESEARCH
    • STONE WORLD STORE
  • DIRECTORY
    • TRADE ASSOCIATIONS
    • Stone Suppliers
    • GET LISTED
  • EMAG
    • eMagazines
    • Archives
    • Contact
    • Advertise
  • SIGN UP!

Finding a personal niche

March 3, 2003


Eric Grindall had worked in the production and manufacturing industry since 1996, before deciding to recently open his own fabrication shop, All-Star Stone, Inc. in Mobile, AL. His new shop offers both natural stone and engineered stone and handles all aspects of residential and commercial applications, from sales to fabrication to installation.

"We do mostly countertops, vanities, kitchens and tub decks," said Grindall. "We have the ability to do about 10 kitchens a week, and hope to get that soon. The response has been fantastic so far."

Though the fabrication of natural stone is typically more popular than the engineered stone, Grindall saw a good opportunity and decided to take it. "We do a strategic partnership with a supplier out of New Orleans that supplies Technistone, an engineered stone," said Grindall. "We order in container loads from them, and get exclusive rights to that material. We give them a lower price, get templates from them and then fabricate the work. The situation is good for them and us."

Because the shop is newly opened, Grindall has decided to start out with a turnkey setup before moving into CNC machinery. "Our machinery is a Marmoelettromeccanica America 3600 bridge saw with tilting table, a Bristol 3600 profiling and polishing machine and a Master 3500 router," said Grindall. "We wanted to start smaller and then have the ability to expand to CNC and other machines. There is no question that we are moving towards a CNC machine, it is a question of reinvesting at the end of the year."

So far, All-Star Stone has 10 employees in the shop, all of whom followed Grindall into his new business after working with him previously. "We move them around a lot from machine to machine," said Grindall. "For example, we don't have a specific cut guy, in case he gets sick. It is better to be flexible."

The tooling the shop uses for edging is diamond tooling. They do some dry cut, so they have a self-contained dry grinding booth so it is less dangerous, according to Grindall. "I like the tools that make the job easier, like the Vacuum Seam Leveler," he added.

Though the shop has only been in operation for a short time, Grindall is very optimistic about the future of the business. "I think we will be successful because there are a lot of big companies around us who don't even return calls," said Grindall. "We want to focus more on customer service. Builders are more concerned about having good quality and reliable service than absolute rock bottom prices."

However, Grindall recognizes that before they become a success, the shop will bear some difficulties. "Our challenge is validating ourselves," said Grindall. "When people hear how long we have been in business, they sometimes turn away. And builders feel like they have leverage so they try to make you come down to rock bottom prices. We are still trying to get our feet wet, and show people we are in it for the long term."

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • customer doing research online

    3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

    Your fabrication shop can have the best website. The best...
    Fabricator How-to
    By: Anthony Milia
  • Silica

    Renewed National Attention Ignites Over Silicosis Epidemic

    A major investigative report published on March 12, 2026...
    Industry Insights
    By: Jason Kamery
  • shipping containers

    U.S. Countertop Material Imports: February 2026

    U.S. countertop material imports collapsed in February...
    Stone
    By: Jason Kamery
Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

cal osha

Cal/OSHA Standards Board to Vote May 21 on Engineered Stone Ban Petition

shipping containers

U.S. Countertop Materials Imports: March 2026

kitchen

Building a Reputation on Strong Craftsmanship and Customer Service

Fabricator Focus

From profiles to roundtable discussions, Q&As to best business practices, we're turning a focus on topics and challenges impacting fabricators.

AI Talk Is Everywhere -- Where Does a Countertop Fabricator Begin?

Fabricators Discuss Pros and Cons of Chip Repair

How to Grow a Countertop Fabrication Shop

Events

June 25, 2026

North Carolina Stone Summit

You’ve probably heard a lot lately about how to calculate the profit for each job you produce. You likely have production benchmarks based on square footage since it’s the most common production metric in the industry. Come learn how focusing on these metrics can hurt your profitability and what to do about it.

July 16, 2026

Washington Stone Summit

Join us for "Taking Your Organization to the Next Level," a session dedicated to transforming your business practices. Discover strategies for setting clear agendas, encouraging participation, and driving actionable outcomes. Learn how to foster collaboration and communication, ensuring that every meeting enhances productivity and contributes to your business goals.

View All Submit An Event

Poll

Tariffs and Quartz Imports

If high tariffs are placed on U.S. quartz imports, how will this affect your business?
View Results Poll Archive

Products

Restoration & Maintenance Technical Module

Restoration & Maintenance Technical Module

See More Products
	
3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop

Related Articles

  • Finding a niche in the architecture market

    See More
  • Finding a niche in prefabricated countertops

    See More
  • Finding a niche in exotic stone

    See More
×

Our Newsletters are a rock solid source of industry insights!

Stay in the know on the international stone and tile industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing