Finding a personal niche



Eric Grindall had worked in the production and manufacturing industry since 1996, before deciding to recently open his own fabrication shop, All-Star Stone, Inc. in Mobile, AL. His new shop offers both natural stone and engineered stone and handles all aspects of residential and commercial applications, from sales to fabrication to installation.

"We do mostly countertops, vanities, kitchens and tub decks," said Grindall. "We have the ability to do about 10 kitchens a week, and hope to get that soon. The response has been fantastic so far."

Though the fabrication of natural stone is typically more popular than the engineered stone, Grindall saw a good opportunity and decided to take it. "We do a strategic partnership with a supplier out of New Orleans that supplies Technistone, an engineered stone," said Grindall. "We order in container loads from them, and get exclusive rights to that material. We give them a lower price, get templates from them and then fabricate the work. The situation is good for them and us."

Because the shop is newly opened, Grindall has decided to start out with a turnkey setup before moving into CNC machinery. "Our machinery is a Marmoelettromeccanica America 3600 bridge saw with tilting table, a Bristol 3600 profiling and polishing machine and a Master 3500 router," said Grindall. "We wanted to start smaller and then have the ability to expand to CNC and other machines. There is no question that we are moving towards a CNC machine, it is a question of reinvesting at the end of the year."

So far, All-Star Stone has 10 employees in the shop, all of whom followed Grindall into his new business after working with him previously. "We move them around a lot from machine to machine," said Grindall. "For example, we don't have a specific cut guy, in case he gets sick. It is better to be flexible."

The tooling the shop uses for edging is diamond tooling. They do some dry cut, so they have a self-contained dry grinding booth so it is less dangerous, according to Grindall. "I like the tools that make the job easier, like the Vacuum Seam Leveler," he added.

Though the shop has only been in operation for a short time, Grindall is very optimistic about the future of the business. "I think we will be successful because there are a lot of big companies around us who don't even return calls," said Grindall. "We want to focus more on customer service. Builders are more concerned about having good quality and reliable service than absolute rock bottom prices."

However, Grindall recognizes that before they become a success, the shop will bear some difficulties. "Our challenge is validating ourselves," said Grindall. "When people hear how long we have been in business, they sometimes turn away. And builders feel like they have leverage so they try to make you come down to rock bottom prices. We are still trying to get our feet wet, and show people we are in it for the long term."

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Surfaces 2013 preview

Surfaces 2013 -- to be held in conjunction with StonExpo/Marmomacc Americas -- is slated for January 29 to 31 at the Mandalay Bay Convention Center in Las Vegas, NV. The show, which also includes an extensive educational program that will be held from January 28 to 31, provides a place for thousands of floor covering retailers, distributors, installers, architects, designers and builders from around the world to gather and view the latest products, get vital education, network with other floor covering professionals and conduct business.

More than 600 of the largest manufacturers and suppliers representing products in every major category, including carpet, tile, hardwood, rugs, laminate, resilient and stone, are expected to exhibit at the trade show. Hanley Wood, owner and operator of the exhibition, reports that they have many new exhibiting companies and returning ones who have expanded their booth size. Additionally, Surfaces 2013 will host more than 40 workshops, seminars and mini sessions led by industry experts in the fields of business, sales, marketing, installation and design. Attendees can earn AIA, NKBA, AIBD, IICRC and AIA/CES industry designation. Here is just a small sampling of some of the displays that will be present at Surfaces 2013.

THE MAGAZINE

Stone World Magazine

SW May 2013 cover

May 2013

Stone World's new issue includes a feature on the restoration of St. Joseph Cathedral in Sioux Falls, SD as well as an inside look at the Artisan Group’s annual fabrication event in Austin, TX.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Spring 2013 cover

2013 Spring

CSTD's Spring issue features a special on Kitchen and Bath renovation. This edition also takes a look at the continuing popularity of quartz surfacing.

Table Of Contents Subscribe

Business Staff

How is your business currently staffed?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Guide

cover

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.

Visit Stone Guide today!

  

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTube