A strong marketing initiative for Turkish stone



Over the years, various delegations from stone-production countries around the world have banded together to form national pavilions on the show floor at Coverings. At the most recent edition of this event in Orlando, FL, the Istanbul Mineral and Metals Exporters' Association (IMMIB) made a major impact with the creation of a “stone village” inhabited by producers of Turkish marble, granite and travertine. This village was a major attraction at the show, and in addition to exhibits of natural stone products, visitors received a wealth of information on the Turkish stone industry, including historical literature, CD-ROM handouts, color sample books and other products.

“In Turkey, marble and other natural stone sectors have seen major development in the last decade,” said Ali Kahyaoglu, chairman of the Istanbul Mineral Exporters' Association. “Turkey has had a place as one of the most important marble and natural stone production centers of the world, with rich marble reserves and an improving marble processing industry. In particular, investments made by large companies and modern production techniques accelerated this development.”

Turkish stone producers are targeting American consumers more than ever, Kahyaoglu said, citing the vast untapped potential within the marketplace. “The U.S. is economically one of the strongest countries of the world, [yet] has very little natural stone consumption per person,” he said. “Our goal is to increase our exports and add as much value as we possibly can to our economy. We, as Turkish companies, will take part in such organizations to be able to promote and advertise our products, and as the Istanbul Mineral and Metals Association (IMMIB), we will make our sector very well known in the world -- with other events and organizations -- and increase our exports to the desired levels altogether.”

Specific growth totals of Turkish stone production were highlighted by M. Mutli Oktem, the secretary general of the Istanbul Mineral and Metals Exporters' Association. “In 2003, our total exports of natural stone were $430.7 million in value and 2,197,500 tons in volume. Our exports to the U.S. were $141 million in value and 259,831 in volume,” he said. “If we look at the figures of 1988, the total value of natural stone exports from Turkey was $24.8 million. This significant increase shows us the value of attending fairs and expositions like this. Our target is to export to new markets while keeping the existing ones to increase our export figures.”

The Turkish stone village saw brisk activity during Coverings 2004, and it reported positive results at the event. This type of presence is also planned at future stone-related events. “In our opinion, to attend similar fairs in target countries will help to expand our export market and affect our export volume positively,” Oktem said.

For more information, visit www.turkishstones.org.

Sidebar
Istanbul Mineral and Metals Association (IMMIB) Exhibitors at Coverings 2004

Alacakaya Marble
Antalya Marble
Bandirma Marble
Basaranlar Marble
Bati Ege Marble
Canel Mining
Cekicler Marble
Cevikler Marble
Demirtas Mining
Ece Marble
Enmersan Marble & Granite
Federal Marble
Granitas Granite
HP Marble
Hurok Marble & Travertine
Istanbul Marble - Giazzi
Kamer Marble
Karamehmet Travertine & Marble
Kur Marble & Granite
Medas
Ozcelik Marble - Ionia Stone
Ozmer
Polmer Travertine
Simtas Marble & Granite
Toprak Marble
Vezir Mining
Yalcinkaya Marble

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Surfaces 2013 preview

Surfaces 2013 -- to be held in conjunction with StonExpo/Marmomacc Americas -- is slated for January 29 to 31 at the Mandalay Bay Convention Center in Las Vegas, NV. The show, which also includes an extensive educational program that will be held from January 28 to 31, provides a place for thousands of floor covering retailers, distributors, installers, architects, designers and builders from around the world to gather and view the latest products, get vital education, network with other floor covering professionals and conduct business.

More than 600 of the largest manufacturers and suppliers representing products in every major category, including carpet, tile, hardwood, rugs, laminate, resilient and stone, are expected to exhibit at the trade show. Hanley Wood, owner and operator of the exhibition, reports that they have many new exhibiting companies and returning ones who have expanded their booth size. Additionally, Surfaces 2013 will host more than 40 workshops, seminars and mini sessions led by industry experts in the fields of business, sales, marketing, installation and design. Attendees can earn AIA, NKBA, AIBD, IICRC and AIA/CES industry designation. Here is just a small sampling of some of the displays that will be present at Surfaces 2013.

THE MAGAZINE

Stone World Magazine

SW May 2013 cover

May 2013

Stone World's new issue includes a feature on the restoration of St. Joseph Cathedral in Sioux Falls, SD as well as an inside look at the Artisan Group’s annual fabrication event in Austin, TX.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Spring 2013 cover

2013 Spring

CSTD's Spring issue features a special on Kitchen and Bath renovation. This edition also takes a look at the continuing popularity of quartz surfacing.

Table Of Contents Subscribe

Business Staff

How is your business currently staffed?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Guide

cover

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.

Visit Stone Guide today!

  

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTube