A strong marketing initiative for Turkish stone

May 5, 2004
/ Print / Reprints /
ShareMore
/ Text Size+


Over the years, various delegations from stone-production countries around the world have banded together to form national pavilions on the show floor at Coverings. At the most recent edition of this event in Orlando, FL, the Istanbul Mineral and Metals Exporters' Association (IMMIB) made a major impact with the creation of a “stone village” inhabited by producers of Turkish marble, granite and travertine. This village was a major attraction at the show, and in addition to exhibits of natural stone products, visitors received a wealth of information on the Turkish stone industry, including historical literature, CD-ROM handouts, color sample books and other products.

“In Turkey, marble and other natural stone sectors have seen major development in the last decade,” said Ali Kahyaoglu, chairman of the Istanbul Mineral Exporters' Association. “Turkey has had a place as one of the most important marble and natural stone production centers of the world, with rich marble reserves and an improving marble processing industry. In particular, investments made by large companies and modern production techniques accelerated this development.”

Turkish stone producers are targeting American consumers more than ever, Kahyaoglu said, citing the vast untapped potential within the marketplace. “The U.S. is economically one of the strongest countries of the world, [yet] has very little natural stone consumption per person,” he said. “Our goal is to increase our exports and add as much value as we possibly can to our economy. We, as Turkish companies, will take part in such organizations to be able to promote and advertise our products, and as the Istanbul Mineral and Metals Association (IMMIB), we will make our sector very well known in the world -- with other events and organizations -- and increase our exports to the desired levels altogether.”

Specific growth totals of Turkish stone production were highlighted by M. Mutli Oktem, the secretary general of the Istanbul Mineral and Metals Exporters' Association. “In 2003, our total exports of natural stone were $430.7 million in value and 2,197,500 tons in volume. Our exports to the U.S. were $141 million in value and 259,831 in volume,” he said. “If we look at the figures of 1988, the total value of natural stone exports from Turkey was $24.8 million. This significant increase shows us the value of attending fairs and expositions like this. Our target is to export to new markets while keeping the existing ones to increase our export figures.”

The Turkish stone village saw brisk activity during Coverings 2004, and it reported positive results at the event. This type of presence is also planned at future stone-related events. “In our opinion, to attend similar fairs in target countries will help to expand our export market and affect our export volume positively,” Oktem said.

For more information, visit www.turkishstones.org.

Sidebar
Istanbul Mineral and Metals Association (IMMIB) Exhibitors at Coverings 2004

Alacakaya Marble
Antalya Marble
Bandirma Marble
Basaranlar Marble
Bati Ege Marble
Canel Mining
Cekicler Marble
Cevikler Marble
Demirtas Mining
Ece Marble
Enmersan Marble & Granite
Federal Marble
Granitas Granite
HP Marble
Hurok Marble & Travertine
Istanbul Marble - Giazzi
Kamer Marble
Karamehmet Travertine & Marble
Kur Marble & Granite
Medas
Ozcelik Marble - Ionia Stone
Ozmer
Polmer Travertine
Simtas Marble & Granite
Toprak Marble
Vezir Mining
Yalcinkaya Marble

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

November 2013 Stone Products Gallery

Take a look at some of the latest stone industry products.

THE MAGAZINE

Stone World Magazine

April 2014 stone world cover

2014 April

In this month's issue of Stone World, check out an extensive preview of Coverings 2014, which will be celebrating its 25th anniversary in April. Also learn more about various types of limestone that were used to build private residences.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD_Spring2014_Cover.jpg

2014 Spring

This issue of Contemporary Stone & Tile Design includes our annual focus on Kitchen and Bath design

Table Of Contents Subscribe

Training Program

How formal is your training program for new employees?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Italian Trade Commission Coverings exhibitor preview

Italian Trade Commission logo 2

The Italian Trade Commission is presenting a large group of the most innovative and internationally renowned Italian suppliers of dimensional natural stones. We hope your busy schedule will allow you to join us for a “genuine” espresso in booth N. 4045 and explore the exciting Italian natural stone resources offered by our exhibitors. Check out Italian stone producers exhibiting at Coverings 2014 here!

  

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTube