Contemporary Stone & Tile Design Magazine

Porcelain Tile Creates an Urban Look for Retailer

January 18, 2008
/ Print / Reprints /
/ Text Size+
Springfield, which is an international chain of stores found in Europe, Asia, Canada and Mexico, most recently established a new location in Madrid, Spain. Maintaining the design focus of its other locations, Porcelanosa Ferroker tile was chosen for its "urban" character. Designer: JGA, Southfield, MI; Tile Manufacturer: Porcelanosa, Leganes, Madrid

Springfield, an international chain of stores based in Europe, Asia, Canada and Mexico, has recently launched a new location in Madrid, Spain. Establishing a prototype design that will be the focus of its other locations, Principal-in-Charge, Ken Nisch, AIA of JGA in Southfield, MI, revealed that the goal for "Springfield Spain" was to capture the essence of "in city" living with a loft or studio space at the heart of the thinking. Porcelanosa Ferroker tile was therefore chosen for its refined rustic finish, yet tailored proportions and detail.

The Porcelanosa Ferroker tile, which carries a metallic finish in the store's theatrical light, has several qualities that Nisch recognized as a useful advantage. "We appreciated the over-scaled portion of the tile," he said. "[It was] helpful in giving a dramatic flow of the store with its very exaggerated proportions."

Fitting for the location of the new store, the tile also turned out to be manufactured in Spain, which Nisch explained was coincidental. "We looked at retailers in the U.S. and Europe for inspiration," said the architect. "The final selection came from a tile resource in the U.S., but by chance, it came from a Spanish manufacturer."

During the selection process, different types of material were also considered, including natural stone and synthetic materials. "Cost was an issue when it came to natural stone, whereas with synthetic materials, we worried about them being environmentally friendly and durable," said Nisch. The environmentally friendly porcelain material -- suited for both interior and exterior uses -- was ultimately selected.

The tile, sized 3.6 x 1.8 feet, was employed for the entire floor throughout the space. This includes the fitting room and limited vertical areas. Nisch noted that due to the larger size of the tile, a well-prepared surface was required.

One challenge on the project involved remnants of an historic Roman wall from 200 A.D., which posed surface coordination difficulties. Despite these challenges, JGA worked closely with the field team. "Although we're based in Michigan, we were in almost daily contact and received photos of the progress through e-mail," explained the architect.

Nisch further explained the fact that the entire project evolved from a very engaged team. "The idea of the store was conceived as an integrated concept," he said. "The client, merchant teams and market team were all very involved in the design process."

The overall design of the store has received a positive consumer response, according to feedback Nisch has received from his client. The architect attributes the success of the store with having the right merchandise in the right environment at the right time.

The international chain of Springfield began the design and creative process in March 2006, with the Madrid, Spain, location completed in August 2007.

Did you enjoy this article? Click here to subscribe to Stone World 

Recent Articles by Alexis Fisher

You must login or register in order to post a comment.



Image Galleries

November 2014 Stone Products Gallery

Check out the November Stone World image gallery!

Stone World Magazine

Stone World December 2014

2014 December

Check out Stone World's last issue of the year, which includes a recap of TISE East and Marmomacc.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Fall 2014 cover

2014 Fall

In this issue of Contemporary Stone & Tile Design, we take a look at the latest developments in TPT, with a feature article and you can read more comments from Waldrep on this subject as well as other industry professionals.

Table Of Contents Subscribe


Are you aware of the new stone standard – ANSI/NSC 373 Sustainability Assessment for Natural Dimension Stone?
View Results Poll Archive

The Stone World Store

How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Industry Education

Stone Industry Education

From marketing and much more!  We provide natural stone professionals with stone knowledge and education they can count on, as well as great networking opportunities. Click here to go to Stone Industry Education.


facebook logo Twitter  YouTubeGoogle+

Stone Guide 2014

2014 Stone World Stone Guide

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.