Innovative Stone's Everlife

August 1, 2008
/ Print / Reprints /
/ Text Size+

Innovative Stone® has announced the introduction of Everlife™, its new brand of stain-resistant natural stone countertops, which do not require sealing and are protected by a breakthrough technology called PermaShield™ ( The availability of Everlife marks the first time that consumers will be able to purchase PermaShield-protected natural stone countertops outside of The Home Depot and Expo Design Center.

Everlife is comprised of an inspirational collection of designer-selected granite, marble, quartzite and soapstone colors from around the world. The upscale line of stone countertops is aimed at the high-end home improvement market, as well as architects and kitchen designers. “The art of selecting the finest stones for a home design project is key to the design professional,” said Karen Pearse, Founder and Chief Executive Officer of Innovative Stone. “Everlife’s luxurious offering of resplendent colors allows the designer to focus his/her efforts on creating visionary designs for the client. The discerning consumer now has a truly unique and dazzling array of options for a stain-resistant natural stone countertop.”

The PermaShield™ process covers microscopic staining paths below the surface of granite. These paths are infused with molecular technology that causes them to adopt water and oil-repelling properties. Due to this revolutionary process, PermaShield™ does not affect or alter the surface of granite, leaving no added color or coating, according to the manufacturer.

The company reports that the development of stain-resistant granite is very important because studies, such as those conducted by the National Kitchen and Bath Association, show that granite is the most desired countertop surface in America, and if you remove its only drawback, the popularity of granite can only grow.

With respect to health and safety, Everlife was developed as a “green” building product, and has received certifications from NSF International and the Greenguard Environmental Institute (GEI). Both of these independent, non-profit organizations have found Everlife natural stone countertops to be safe for use in the home, the company reports. Additionally, due to the fact that Everlife countertops require no sealing, the consumer doesn’t risk exposing their household to potentially harmful chemicals, which some sealers contain. “Innovative Stone’s commitment to creating innovative and environmentally safe products should serve as inspiration for other companies that design products that people use on a daily basis,” said Carl Smith, Chief Executive Officer of Greenguard.

Everlife comes with a 15-year warranty against staining, and it is available in 64 colors from select kitchen designers across the U.S.

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.



Image Galleries

November 2014 Stone Products Gallery

Check out the November Stone World image gallery!

Stone World Magazine

Stone World December 2014

2014 December

Check out Stone World's last issue of the year, which includes a recap of TISE East and Marmomacc.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Fall 2014 cover

2014 Fall

In this issue of Contemporary Stone & Tile Design, we take a look at the latest developments in TPT, with a feature article and you can read more comments from Waldrep on this subject as well as other industry professionals.

Table Of Contents Subscribe


Are you aware of the new stone standard – ANSI/NSC 373 Sustainability Assessment for Natural Dimension Stone?
View Results Poll Archive

The Stone World Store

How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Industry Education

Stone Industry Education

From marketing and much more!  We provide natural stone professionals with stone knowledge and education they can count on, as well as great networking opportunities. Click here to go to Stone Industry Education.


facebook logo Twitter  YouTubeGoogle+

Stone Guide 2014

2014 Stone World Stone Guide

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.