Virtual Event - October 7th-8th

Selling Natural Stone:

Building Your Company’s Sales Structure

Join the Natural Stone Institute and Stone World Magazine as we discuss creating a sales structure for your stone fabrication business. During the session, we will discuss the differences between residential, retail, and commercial sales and learn what safeguards should be in place when setting up your sales contracts. Come away with a plan to diversify your sales streams to ensure continued revenue.

Learning Objectives:

  • Discuss the differences between residential, retail, and commercial sales contracts.
  • Learn what to ask in order to ensure sales and limit risk.
  • Review templates that can help build your sales program.
  • Discuss social media and marketing strategies to connect with consumers in a new way.
  • Create a plan to diversify your sales streams and ensure continued revenues.

Watch Now

Session 1 Session 2

Date: October 7-8, 2020

Learn more about sponsoring a workshop

 

Registration Fee:

Complimentary

for Installers & Fabricators

 

 



Stone Industry Education

Instructors

GK Naquin, Stone Interiors North America
Industry Leaders participating in the Fabricator Breakout Groups

 

Target Audience

Business owners, marketing professionals, and other employees interested in growing their business, networking with suppliers, and/or learning "best practices" for running a successful fabrication business.

 

Agenda

Day 1: Selling Residential and Retail (October 7):

11:00 am   Stone Summit Introduction/Speaker Introduction

11:05 am   Review of Learning Objectives

11:15 am   Understanding the Residential Customer

11:35 am   Working with Retailers to Build Sales

11:50 am   Upselling From the Initial Contract

12:10 pm   Questions and Final Thoughts

12:25 pm   Closing and Introduction to Virtual Trade Show

 

Day 2: Selling Commercial Jobs (October 8):

11:00 am   Stone Summit Introduction/Speaker Introduction

11:05 am   Review of Learning Objectives

11:15 am   Understanding the Commercial Customers

11:35 am   Connecting with the Design Community to Secure Contracts

11:50 am   Connecting with GC’s and Securing Contracts

12:10 pm   Questions and Final Thoughts

12:25 pm   Closing


FABRICATOR PARTNERS

Baca Systems Braxton-Bragg Breton CMS Brembana drytreat flexijet Granquartz Integra Adhesives Integra Adhesives Laser Products park industries Water Treatment Solutions, Inc.