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    <title>Fabricator How-to</title>
    <description>Image courtesy of: Vladimir Fedorov (iStock / Getty Images Plus) Practical advice, expert tips, and step-by-step techniques for stone fabrication, installation, and maintenance. Learn best practices to improve craftsmanship, enhance efficiency, and ensure long-lasting results in residential, commercial, and custom stone projects.</description>
    <link>https://www.stoneworld.com/rss/2193</link>
    <language>en-us</language>
    <item>
      <title>A Fabricator's Guide to Cutting Porcelain and Sintered Stone </title>
      <author>kameryj@bnpmedia.com (Jason Kamery)</author>
      <description>Porcelain and sintered stone slabs rank among the most misunderstood materials in the countertop industry, but fabricators who learn to work with them are opening a revenue stream that is not going anywhere.</description>
      <content:encoded>
        <![CDATA[<p>Porcelain and sintered stone slabs rank among the most misunderstood materials in the countertop industry, but fabricators who learn to work with them are opening a revenue stream that is not going anywhere.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95716</guid>
      <pubDate>Thu, 25 Jun 2026 09:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95716-a-fabricators-guide-to-cutting-porcelain-and-sintered-stone</link>
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    <item>
      <title>Stone Industry Professionals Learn Tips for Closing a Sale</title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>Industry members at The Poseidon Experience intently listened to Joe Alva share his sales experiences.</description>
      <content:encoded>
        <![CDATA[<p>Industry members at The Poseidon Experience intently listened to Joe Alva share his sales experiences.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95715</guid>
      <pubDate>Wed, 24 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95715-stone-industry-professionals-learn-tips-for-closing-a-sale</link>
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      <title>SFA Promotes Sharing of Information at Connecticut Workshop

</title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>American Floor Covering welcomed more than 100 visitors into its shop for the Stone Fabricator's Alliance workshop in early June.</description>
      <content:encoded>
        <![CDATA[<p>American Floor Covering welcomed more than 100 visitors into its shop for the Stone Fabricator's Alliance workshop in early June.</p><br>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95704</guid>
      <pubDate>Mon, 22 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95704-sfa-promotes-sharing-of-information-at-connecticut-workshop</link>
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        <media:title type="plain">SFA Connecticut Workshop</media:title>
        <media:description type="plain">More than 100 attendees showed up for the two-day event.</media:description>
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      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/14.webp?t=1781882416" type="image/jpeg" medium="image" fileSize="98515">
        <media:title type="plain">SFA Connecticut Workshop Welcome Reception</media:title>
        <media:description type="plain">The Welcome Reception provided a relaxed atmosphere for industry members to catch up.</media:description>
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      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/13.webp?t=1781882512" type="image/jpeg" medium="image" fileSize="89260">
        <media:title type="plain">SFA Connecticut Workshop Welcome Reception</media:title>
        <media:description type="plain">The SFA hosted a Welcome Reception on Wednesday, June 3rd before the workshop kicked off the next day.</media:description>
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      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/12.webp?t=1781882950" type="image/jpeg" medium="image" fileSize="102898">
        <media:title type="plain">SFA Connecticut Workshop</media:title>
        <media:description type="plain">Prodim was among the sponsors at the event demonstrating its digital templating system.</media:description>
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      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/11.webp?t=1781883047" type="image/jpeg" medium="image" fileSize="104637">
        <media:title type="plain">SFA Connecticut Workshop</media:title>
        <media:description type="plain">Machinery manufacturers such as Donatoni and Biesse were present at the Connecticut Workshop.</media:description>
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      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/10.webp?t=1781883193" type="image/jpeg" medium="image" fileSize="76839">
        <media:title type="plain">SFA Connecticut Workshop</media:title>
        <media:description type="plain">Cameron DeMille of MB Stone Care demonstrated top polishing techniques. </media:description>
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      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/9.webp?t=1781883428" type="image/jpeg" medium="image" fileSize="104505">
        <media:title type="plain">SFA Connecticut Workshop</media:title>
        <media:description type="plain">During the demonstration of the Comandulli line polisher, attendees had the opportunity to examine the finished product. </media:description>
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      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/8.webp?t=1781883501" type="image/jpeg" medium="image" fileSize="104176">
        <media:title type="plain">SFA Connecticut Workshop</media:title>
        <media:description type="plain">The group gathered to watch American Floor Covering's Comandulli line polisher in action. </media:description>
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      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/7.webp?t=1781883855" type="image/jpeg" medium="image" fileSize="70987">
        <media:title type="plain">SFA Connecticut Workshop</media:title>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/6.webp?t=1781883934" type="image/jpeg" medium="image" fileSize="75737">
        <media:title type="plain">SFA Connecticut Workshop</media:title>
        <media:description type="plain">Big Dog Adhesives was among the sponsors who presented a product demonstration. </media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/5.webp?t=1781884036" type="image/jpeg" medium="image" fileSize="83072">
        <media:title type="plain">SFA Connecticut Workshop</media:title>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/4.webp?t=1781884277" type="image/jpeg" medium="image" fileSize="100809">
        <media:title type="plain">SFA Connecticut Workshop</media:title>
        <media:description type="plain">Durfee provided a step-by-step guide of the process. </media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/3.webp?t=1781884287" type="image/jpeg" medium="image" fileSize="87370">
        <media:title type="plain">SFA Connecticut Workshop</media:title>
        <media:description type="plain">Host Joe Durfee presented a demonstration on thermoforming which captivated attendees. </media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/06/19/2.webp?t=1781884324" type="image/jpeg" medium="image" fileSize="82403">
        <media:title type="plain">SFA Connecticut Workshop</media:title>
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    </item>
    <item>
      <title>How Stone Fabrication Shops Can Fix Lead Leaks and Protect Their Marketing ROI</title>
      <description>Stone fabrication shops are investing more in marketing than ever before. The spend is real and, in many cases, producing real activity at the top of the funnel. But somewhere between the first click and the closed job, the handoff breaks down.</description>
      <content:encoded>
        <![CDATA[<p>Stone fabrication shops are investing more in marketing than ever before. The spend is real and, in many cases, producing real activity at the top of the funnel. But somewhere between the first click and the closed job, the handoff breaks down.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95696</guid>
      <pubDate>Tue, 16 Jun 2026 09:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95696-how-stone-fabrication-shops-can-fix-lead-leaks-and-protect-their-marketing-roi</link>
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    <item>
      <title>Still Time to Register for Charlotte Stone Industry Education Event</title>
      <description>OHM will host the next Stone Industry Education event on June 25, 2026, at its facility in Charlotte, NC.</description>
      <content:encoded>
        <![CDATA[<p>OHM will host the next Stone Industry Education event on June 25, 2026, at its facility in Charlotte, NC.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95685</guid>
      <pubDate>Wed, 10 Jun 2026 07:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95685-still-time-to-register-for-charlotte-stone-industry-education-event</link>
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    </item>
    <item>
      <title>High-Level Economic Indicators for Fabricators to Be on Alert</title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>Tips on how to follow market trends and use them to make informed decisions.</description>
      <content:encoded>
        <![CDATA[<p>Tips on how to follow market trends and use them to make informed decisions.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95680</guid>
      <pubDate>Mon, 08 Jun 2026 12:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95680-high-level-economic-indicators-for-fabricators-to-be-on-alert</link>
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    <item>
      <title>Latin American Fabricators Network Builds Momentum with Coverings 2026 Debut</title>
      <author>kameryj@bnpmedia.com (Jason Kamery)</author>
      <description>The Latin American Fabricators Network made its first appearance at Coverings 2026, using the show's Fabricator Stage to introduce a grassroots organization aimed at giving Latino stone fabricators a seat at the industry table.</description>
      <content:encoded>
        <![CDATA[<p>The Latin American Fabricators Network made its first appearance at Coverings 2026, using the show's Fabricator Stage to introduce a grassroots organization aimed at giving Latino stone fabricators a seat at the industry table.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95658</guid>
      <pubDate>Fri, 22 May 2026 05:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95658-latin-american-fabricators-network-builds-momentum-with-coverings-2026-debut</link>
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    <item>
      <title>Reasons Fabricators Must Stay on Top of Design Trends</title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>Warm tones, natural looks and muted finishes are among the current trends in stone design.</description>
      <content:encoded>
        <![CDATA[<p>Warm tones, natural looks and muted finishes are among the current trends in stone design.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95656</guid>
      <pubDate>Wed, 20 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95656-reasons-fabricators-must-stay-on-top-of-design-trends</link>
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    </item>
    <item>
      <title>How Fabricators Can Build a Full-Funnel Growth Engine: From Stranger to Superfan</title>
      <description>Fabricators need to know that marketing is not a campaign; it is an engine.</description>
      <content:encoded>
        <![CDATA[<p>Fabricators need to know that marketing is not a campaign; it is an engine.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95644</guid>
      <pubDate>Fri, 15 May 2026 09:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95644-how-fabricators-can-build-a-full-funnel-growth-engine-from-stranger-to-superfan</link>
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    <item>
      <title>Fabricators Gain Practical Takeaways to Apply at Their Shops</title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>Fabricator Exchange (FABX) by Park Industries drew approximately 100 stone industry members in the Metropolitan area for a day of learning, networking and experiencing machine capabilities firsthand.</description>
      <content:encoded>
        <![CDATA[<p>Fabricator Exchange (FABX) by Park Industries drew approximately 100 stone industry members in the Metropolitan area for a day of learning, networking and experiencing machine capabilities firsthand.&nbsp;</p><br>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95632</guid>
      <pubDate>Thu, 07 May 2026 12:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95632-fabricators-gain-practical-takeaways-to-apply-at-their-shops</link>
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      <media:content url="https://www.stoneworld.com/ext/resources/2026/05/07/11.webp?t=1778171721" type="image/jpeg" medium="image" fileSize="431994">
        <media:title type="plain">Saberjet in Action</media:title>
        <media:description type="plain">A highlight of the shop tour was to watch the Park Saberjet™ XP CNC SawJet in operation.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/05/07/10.webp?t=1778171790" type="image/jpeg" medium="image" fileSize="426109">
        <media:title type="plain">FABX Group Touring Atlas Marble &amp; Granite</media:title>
        <media:description type="plain">Duran explained to the group that Atlas is making a commitment to promoting the use of natural stone in design, as evident by its large selection of inventory.   </media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/05/07/9.webp?t=1778171870" type="image/jpeg" medium="image" fileSize="232351">
        <media:title type="plain">Marco Duran with FABX Group</media:title>
        <media:description type="plain">Marco Duran of Atlas Marble &amp;amp; Granite invited participants into his shop for our tour of the facility.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/05/07/8.webp?t=1778172019" type="image/jpeg" medium="image" fileSize="210232">
        <media:title type="plain">Rosie Nunez and Insaf Khriss Giving Trends Report</media:title>
        <media:description type="plain">Rosie Nunez (left) and Insaf Khriss (right), both of Atlas Marble &amp;amp; Granite, provided insight into design trends expected to influence countertop projects in 2026.   </media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/05/07/7.webp?t=1778172945" type="image/jpeg" medium="image" fileSize="393059">
        <media:title type="plain">Joseph Sine talks OSHA at FABX 2026</media:title>
        <media:description type="plain">Joseph Sine of Cohen Seglias shared the latest on OSHA compliance and reducing risk in the shop.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/05/07/6.webp?t=1778172931" type="image/jpeg" medium="image" fileSize="347057">
        <media:title type="plain">Omar Chahin of GMD Surfaces Presenting at FABX 2026</media:title>
        <media:description type="plain">Omar Chahin of GMD Surfaces led a breakout discussion about identifying bottlenecks and increasing shop output.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/05/07/5.webp?t=1778172914" type="image/jpeg" medium="image" fileSize="401242">
        <media:title type="plain">Joe DeMelo owner of Evolution Marble &amp; Granite</media:title>
        <media:description type="plain">Joe DeMelo, owner of Evolution Marble &amp;amp; Granite, spoke about key lessons he learned when building his fabrication shop, process improvements he made and the operational changes that drove better shop performance. DeMelo also hosted a shop tour that afternoon.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/05/07/4.webp?t=1778172529" type="image/jpeg" medium="image" fileSize="388695">
        <media:title type="plain">Richie Falconi, and his son Giovanni, of Falco Marble &amp; Granite</media:title>
        <media:description type="plain">Richie Falconi, and his son Giovanni, of Falco Marble &amp;amp; Granite, shared how his company modernized its shop, adopted digital fabrication and improved consistency, efficiency and production workflows. </media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/05/07/3.webp?t=1778172604" type="image/jpeg" medium="image" fileSize="388753">
        <media:title type="plain">State of the Industry Panel Discussion at FABX 2026</media:title>
        <media:description type="plain">Meagan Hegland, Park Industries vice president of sales and marketing, moderated a State of the Industry address. Panelists included (from left to right): Dave Amelotte, Park Industries CFO; Glenn Kross, CEO of Coastal Countertops and 2023 Stone World Fabricator of the Year Award winner; and Gabe Velazquez, financing expert with MFS.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/05/07/2.webp?t=1778172693" type="image/jpeg" medium="image" fileSize="376542">
        <media:title type="plain">Joan Schatz Speaking at FABX 2026</media:title>
        <media:description type="plain">Park Industries CEO Joan Schatz also greeted the group at the start of the event.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/05/07/1.webp?t=1778173395" type="image/jpeg" medium="image" fileSize="396936">
        <media:title type="plain">Molly Hauer at FABX 2026</media:title>
        <media:description type="plain">Park Industries held its Fabricator Exchange (FABX) at the Hilton Garden Inn in Springfield, NJ, on Thursday, April 30, 2026. The company’s marketing director, Molly Hauer, welcomed the group of approximately 100 fabricators.  </media:description>
      </media:content>
    </item>
    <item>
      <title>Fabricators Learn How to Drive Profitability for Their Businesses</title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>During the Stone Industry Education event in Memphis, TN, business consultant Ed Young illustrated necessary measures to be taken to understand the financials of a fabrication shop.</description>
      <content:encoded>
        <![CDATA[<p>During the Stone Industry Education event in Memphis, TN, business consultant Ed Young illustrated necessary measures to be taken to understand the financials of a fabrication shop.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95612</guid>
      <pubDate>Mon, 27 Apr 2026 12:30:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95612-fabricators-learned-how-to-drive-profitability-for-their-businesses</link>
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      <media:content url="https://www.stoneworld.com/ext/resources/Issues/2026/apr/SW-WEB-MemphisSIE-1170x658-01.webp?t=1777515020" type="image/jpeg" medium="image" fileSize="102244">
        <media:title type="plain">Stone Industry Education event - speaker Ed Young</media:title>
        <media:description type="plain">Pacific Shore Stones hosted a Stone Industry Education (SIE) event at its slab warehouse in Olive Branch, MS, on Thursday, April 16, 2026.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/Issues/2026/apr/SW-WEB-MemphisSIE-1170x658-04.webp?t=1777308332" type="image/jpeg" medium="image" fileSize="103569">
        <media:title type="plain">Stone Industry Education event - speaker Aaron Dahnke</media:title>
        <media:description type="plain">Aaron Dahnke, CAE, NSI education and membership manager, took a few minutes to provide insight into the NSI and benefits of its membership program. </media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/Issues/2026/apr/SW-WEB-MemphisSIE-1170x658-02.webp?t=1777308299" type="image/jpeg" medium="image" fileSize="104370">
        <media:title type="plain">presentation at Stone Industry Education event</media:title>
        <media:description type="plain">Business consultant Ed Young led the discussion on profitability at the seminar that was organized by Stone World in partnership with the Natural Stone Institute (NSI).</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/Issues/2026/apr/SW-WEB-MemphisSIE-1170x658-03.webp?t=1777308318" type="image/jpeg" medium="image" fileSize="99474">
        <media:title type="plain">Stone Industry Education event - speaker Mark Meriaux</media:title>
        <media:description type="plain">Mark Meriaux, NSI accreditation and technical manager, also talked to the fabricators in attendance about shop safety and OSHA regulations.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/Issues/2026/apr/SW-WEB-MemphisSIE-1170x658-05.webp?t=1777308343" type="image/jpeg" medium="image" fileSize="103221">
        <media:title type="plain">Dry-Treat at Stone Industry Education event</media:title>
        <media:description type="plain">Attendees had time to speak with sponsors, such as Dry-Treat, to learn more about their products.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/Issues/2026/apr/SW-WEB-MemphisSIE-1170x658-06.webp?t=1777308355" type="image/jpeg" medium="image" fileSize="103290">
        <media:title type="plain">Big Dog Adhesives at Stone Industry Education event</media:title>
        <media:description type="plain">Big Dog Adhesives was also among the sponsors who attended the Memphis SIE event. </media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/Issues/2026/apr/SW-WEB-MemphisSIE-1170x658-07.webp?t=1777308368" type="image/jpeg" medium="image" fileSize="97183">
        <media:title type="plain">Laser Products Industries at Stone Industry Education event</media:title>
        <media:description type="plain">Laser Products Industries (LPI) also drew attendees to their table to check out their templating system. </media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/Issues/2026/apr/SW-WEB-MemphisSIE-1170x658-08.webp?t=1777308382" type="image/jpeg" medium="image" fileSize="103519">
        <media:title type="plain">fabricators visiting with Stone Industry Education event sponsors</media:title>
        <media:description type="plain">Participating fabricators spent time with sponsors to stay up to date on the newest innovations that can help them with quality and efficiency.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/Issues/2026/apr/SW-WEB-MemphisSIE-1170x658-010.webp?t=1777308412" type="image/jpeg" medium="image" fileSize="105776">
        <media:title type="plain">touring Pacific Shore Stones’ facility</media:title>
        <media:description type="plain">During the lunch break, participants had an opportunity to tour Pacific Shore Stones’ facility to view its slab inventory.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/Issues/2026/apr/SW-WEB-MemphisSIE-1170x658-011.webp?t=1777308434" type="image/jpeg" medium="image" fileSize="100790">
        <media:title type="plain">Jason Osborne receives a certificate of appreciation from speaker Ed Young</media:title>
        <media:description type="plain">Jason Osborne, warehouse manager/sales executive for Pacific Shore Stones, represented his team and received a certificate of appreciation from speaker Ed Young.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/Issues/2026/apr/SW-WEB-MemphisSIE-1170x658-09.webp?t=1777308401" type="image/jpeg" medium="image" fileSize="101267">
        <media:title type="plain">LPI templator demo</media:title>
        <media:description type="plain">LPI had its templator on hand for fabricators to see first hand its capabilities.</media:description>
      </media:content>
    </item>
    <item>
      <title>Fabricators Discuss the Correlation Between Rework and Profit Leaks</title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>Geoffrey Gran of The Countertop Factory advises fabricators to target a remake rate of under 2%.</description>
      <content:encoded>
        <![CDATA[<p>Geoffrey Gran of The Countertop Factory advises fabricators to target a remake rate of&nbsp;under 2%.</p><br>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95611</guid>
      <pubDate>Fri, 24 Apr 2026 15:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95611-fabricators-discuss-the-correlation-between-rework-and-profit-leaks</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2026/04/24/IMG_0349-WEB-1170x658.webp?t=1777515019" type="image/jpeg" length="99233"/>
    </item>
    <item>
      <title>3 Reasons Why Quick Response Time Results in a Successful Fabrication Shop</title>
      <description>Your fabrication shop can have the best website. The best portfolio. The best quality. The best price. But if you are slow to respond to a lead, you lose.</description>
      <content:encoded>
        <![CDATA[<p>Your fabrication shop can have the best website. The best portfolio. The best quality. The best price. But if you are slow to respond to a lead, you lose.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95581</guid>
      <pubDate>Mon, 20 Apr 2026 09:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95581-3-reasons-why-quick-response-time-results-in-a-successful-fabrication-shop</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2026/04/20/GettyImages-2188188723_1440x750.webp?t=1776909886" type="image/jpeg" length="83155"/>
    </item>
    <item>
      <title>How to Handle the Demands of Multiple Builders </title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>During a Fabricator Forum held earlier this year during The International Surface Event (tise), one fabricator raised a question about how to deal with the demands of multiple builders at one time. Industry veteran Geoffrey Gran of The Countertop Factory and Tim Zeng of Zeng Countertops &amp; Surfaces offer their insights.</description>
      <content:encoded>
        <![CDATA[<p>During a Fabricator Forum held earlier this year during The International Surface Event (tise), one fabricator raised a question about how to deal with the demands of multiple builders at one time. Industry veteran Geoffrey Gran of The Countertop Factory and Tim Zeng of Zeng Countertops & Surfaces offer their insights.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95588</guid>
      <pubDate>Fri, 10 Apr 2026 14:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95588-how-to-handle-the-demands-of-multiple-builders</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2026/04/10/Builder-Demands.webp?t=1776304524" type="image/jpeg" length="455709"/>
    </item>
    <item>
      <title>How Your Fabrication Business Can Avoid the Black Hole</title>
      <description>Once you can see the black hole, you can close it. And when you do, the marketing leads you are already paying for start turning into revenue for your fabrication business instead of disappearing.</description>
      <content:encoded>
        <![CDATA[<p>Once you can see the black hole, you can close it. And when you do, the marketing leads you are already paying for start turning into revenue for your fabrication business instead of disappearing.</p><br>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95548</guid>
      <pubDate>Mon, 16 Mar 2026 11:30:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95548-how-your-fabrication-business-can-avoid-the-black-hole</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2026/03/16/The-Black-Hole-in-Your-Sales-and-Marketing-(Where-Leads-Go-to-Die)---visual-selection.webp?t=1774541772" type="image/jpeg" length="38650"/>
    </item>
    <item>
      <title>Why Sealing Quartzite the Proper Way is Important</title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>Dry-Treat demonstrated how to prep and seal quartzite for a successful installation.</description>
      <content:encoded>
        <![CDATA[<p>Dry-Treat demonstrated how to prep and seal quartzite for a successful installation.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95542</guid>
      <pubDate>Wed, 11 Mar 2026 09:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95542-why-sealing-quartzite-the-proper-way-is-important</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2026/03/10/DryTreat-quartzite-1.webp?t=1773882426" type="image/jpeg" length="101754"/>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/03/10/DryTreat-quartzite-2.webp?t=1773157496" type="image/jpeg" medium="image" fileSize="145610">
        <media:title type="plain">demonstration at Stone Industry Education event</media:title>
        <media:description type="plain">“Quartzite is not granite,” O’Reilly told the fabricators. “It is not cut and turn and get out the door. It is moisture sensitive.”</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/03/10/DryTreat-quartzite-1.webp?t=1773882426" type="image/jpeg" medium="image" fileSize="101754">
        <media:title type="plain">sealing quartzite</media:title>
        <media:description type="plain">In his demonstration, Ed O’Reilly, territory sales manager at Dry-Treat, illustrated how the motion of sealing is a long straight stroke.</media:description>
      </media:content>
    </item>
    <item>
      <title>How to Grow a Countertop Fabrication Shop</title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>Geoffrey Gran of The Countertop Factory (TCF) Midwest &amp; Southwest and Robert Wiemann of Sarto Countertops in Saint Marys, KS, shared insight into how they navigated a path of expansion.</description>
      <content:encoded>
        <![CDATA[<p>Geoffrey Gran of The Countertop Factory (TCF) Midwest & Southwest and Robert Wiemann of Sarto Countertops in Saint Marys, KS, shared insight into how they navigated a path of expansion.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95534</guid>
      <pubDate>Fri, 06 Mar 2026 09:00:00 -0500</pubDate>
      <link>https://www.stoneworld.com/articles/95534-how-to-grow-a-countertop-fabrication-shop</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2026/03/05/TCF.webp?t=1773882426" type="image/jpeg" length="81837"/>
    </item>
    <item>
      <title>Why Your Stone Shop Needs a Sales &amp; Marketing System (and How to Build One)</title>
      <description>Learn how to create a sales and marketing system for your stone shop that will support predictable growth and drive revenue.</description>
      <content:encoded>
        <![CDATA[<p>Learn how to create a sales and marketing system for your stone shop that will support predictable growth and drive revenue.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95492</guid>
      <pubDate>Mon, 16 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.stoneworld.com/articles/95492-why-your-stone-shop-needs-a-sales-and-marketing-system-and-how-to-build-one</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2026/02/16/Milia-Edited.webp?t=1771507887" type="image/png" length="145223"/>
    </item>
    <item>
      <title>Fabricators Discuss Pros and Cons of Chip Repair</title>
      <author>kameryj@bnpmedia.com (Jason Kamery)</author>
      <description>A group of countertop fabricators discussed the challenges and opportunities of offering repair services during a recent industry roundtable discussion, identifying workforce training, pricing strategy and the growing complications of porcelain countertops as key concerns.</description>
      <content:encoded>
        <![CDATA[<p>A group of countertop fabricators discussed the challenges and opportunities of offering repair services during a recent industry roundtable discussion, identifying workforce training, pricing strategy and the growing complications of porcelain countertops as key concerns.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95490</guid>
      <pubDate>Fri, 13 Feb 2026 13:55:53 -0500</pubDate>
      <link>https://www.stoneworld.com/articles/95490-fabricators-discuss-pros-and-cons-of-chip-repair</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2026/02/13/ChippedCountertop-2026-wazj-Topaz-Gigapixel-2x-scale.webp?t=1771507886" type="image/jpeg" length="97993"/>
    </item>
    <item>
      <title>Minimize Silica Risk: Maintain a Clean Water Recycling System</title>
      <author>kameryj@bnpmedia.com (Jason Kamery)</author>
      <description>Joe Meyer, founder of Full Circle Water, addressed fabricators during a recent webinar, outlining how water system performance directly affects worker safety, equipment longevity and production efficiency.</description>
      <content:encoded>
        <![CDATA[<p>Joe Meyer, founder of Full Circle Water, addressed fabricators during a recent webinar, outlining how water system performance directly affects worker safety, equipment longevity and production efficiency.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95451</guid>
      <pubDate>Fri, 23 Jan 2026 09:00:00 -0500</pubDate>
      <link>https://www.stoneworld.com/articles/95451-minimize-silica-risk-maintain-a-clean-water-recycling-system</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2026/02/05/Full-Circle-Email-logo_Black_PMS2995.webp?t=1770495705" type="image/png" length="24613"/>
    </item>
    <item>
      <title>Understanding the Practical Implications of Slab Thickness</title>
      <description>While quartz color and pattern often guide initial decision making and influence slab size for pattern consistency, slab thickness is equally critical to how quartz is fabricated, how it performs and how it visually impacts a space.</description>
      <content:encoded>
        <![CDATA[<p>While quartz color and pattern often guide initial decision making and influence slab size for pattern consistency, slab thickness is equally critical to how quartz is fabricated, how it performs and how it visually impacts a space.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95454</guid>
      <pubDate>Thu, 22 Jan 2026 16:00:00 -0500</pubDate>
      <link>https://www.stoneworld.com/articles/95454-understanding-the-practical-implications-of-slab-thickness</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2026/01/22/SW0226-WEB-Thickness01.webp?t=1769913216" type="image/jpeg" length="36448"/>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/01/22/SW0226-WEB-Thickness04.webp?t=1769116084" type="image/jpeg" medium="image" fileSize="93588">
        <media:title type="plain">Waterfall Kitchen Island</media:title>
        <media:description type="plain">In addition to structural considerations, slab thickness has a direct impact on edge profile options.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/01/22/SW0226-WEB-Thickness03.webp?t=1769116060" type="image/jpeg" medium="image" fileSize="101130">
        <media:title type="plain">Quartz Kitchen Countertop</media:title>
        <media:description type="plain">Span length is another key factor in thickness selection.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2026/01/22/SW0226-WEB-Thickness02.webp?t=1769116031" type="image/jpeg" medium="image" fileSize="97021">
        <media:title type="plain">Quartz Slab Bathroom</media:title>
        <media:description type="plain">Vertical installations such as backsplashes and wall cladding that do not have to support surface loads perform well with 2cm slabs.</media:description>
      </media:content>
    </item>
    <item>
      <title>CMS Integrates AI Technology to Assist Fabricators with Machine Maintenance</title>
      <author>kameryj@bnpmedia.com (Jason Kamery)</author>
      <description>CMS North America is implementing artificial intelligence (AI) across its stone machinery lineup to help fabricators monitor equipment performance and anticipate maintenance needs before breakdowns occur. Alex Bores, western sales area manager for CMS North America, said the company is combining AI with proprietary algorithms to collect machine data from customers worldwide, with their permission, to provide proactive support.</description>
      <content:encoded>
        <![CDATA[<p>CMS North America is implementing artificial intelligence (AI) across its stone machinery lineup to help fabricators monitor equipment performance and anticipate maintenance needs before breakdowns occur. Alex Bores, western sales area manager for CMS North America, said the company is combining AI with proprietary algorithms to collect machine data from customers worldwide, with their permission, to provide proactive support.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95450</guid>
      <pubDate>Thu, 22 Jan 2026 10:28:49 -0500</pubDate>
      <link>https://www.stoneworld.com/articles/95450-cms-integrates-ai-technology-to-assist-fabricators-with-machine-maintenance</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2026/01/22/1000003112.webp?t=1769913216" type="image/jpeg" length="73707"/>
    </item>
    <item>
      <title>All You Need to Know about Soapstone</title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>Two fabricators who supply and cut soapstone emphasized that the material is non-porous, making it ideal for countertops.</description>
      <content:encoded>
        <![CDATA[<p>Two fabricators who supply and cut soapstone emphasized that the material is non-porous, making it ideal for countertops.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95382</guid>
      <pubDate>Tue, 16 Dec 2025 11:00:00 -0500</pubDate>
      <link>https://www.stoneworld.com/articles/95382-all-you-need-to-know-about-soapstone</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2025/12/16/kitchen.webp?t=1768373068" type="image/jpeg" length="531607"/>
      <media:content url="https://www.stoneworld.com/ext/resources/2025/12/16/Photo-Nov-10-2025-9-45-01-AM.webp?t=1765902834" type="image/jpeg" medium="image" fileSize="354499">
        <media:title type="plain">Soapstone Slabs</media:title>
        <media:description type="plain">M. Teixeira Soapstone stocks a number of soapstone varieties at its facility in Glen Rock, NJ. </media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2025/12/16/Photo-Nov-10-2025-10-32-43-AM.webp?t=1765903526" type="image/jpeg" medium="image" fileSize="387300">
        <media:title type="plain">Soapstone Display</media:title>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2025/12/16/Photo-Nov-10-2025-10-32-13-AM.webp?t=1765903729" type="image/jpeg" medium="image" fileSize="282114">
        <media:title type="plain">Soapstone Countertop</media:title>
        <media:description type="plain">"When it is done right, soapstone allows for incredibly clean, nearly invisible seams -- ones that can even be sanded so you cannot feel them at all," explained Teixeira.</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2025/12/16/Soapstone-Kitchen-25-Format.webp?t=1765903840" type="image/jpeg" medium="image" fileSize="273416">
        <media:title type="plain">Soapstone Kitchen Countertop</media:title>
        <media:description type="plain">"People love soapstone for its natural beauty," said Angie Moster of The Stone Studio in Batesville, IN. "It has character, warmth and charm. Its smooth honed finish feels especially inviting, making people want to reach out and touch it."</media:description>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2025/12/16/kitchen.webp?t=1768373068" type="image/jpeg" medium="image" fileSize="531607">
        <media:title type="plain">white farmhouse-style kitchen sink with a black roll-up drying rack on a black countertop. </media:title>
      </media:content>
    </item>
    <item>
      <title>Learn the Holy Grail for Leadership Mastery</title>
      <description>Owning and operating a business has countless parallels to being an athlete, many of which include competition, teamwork, strategy, nimbleness, problem solving, pressure, challenges, discipline, passion and continuous improvement.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Owning and operating a business has countless parallels to being an athlete, many of which include competition, teamwork, strategy, nimbleness, problem solving, pressure, challenges, discipline, passion and continuous improvement.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95375</guid>
      <pubDate>Mon, 15 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.stoneworld.com/articles/95375-emotional-intelligence-and-mental-toughness-the-holy-grail-for-leadership-mastery</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2025/12/12/GettyImages-1500183934-Web_1170x658-(002).webp?t=1765910657" type="image/png" length="55158"/>
      <media:content url="https://www.stoneworld.com/ext/resources/2025/12/12/Max-tennis-dual.webp?t=1765559151" type="image/jpeg" medium="image" fileSize="110369">
        <media:title type="plain">Max Business Tennis</media:title>
      </media:content>
    </item>
    <item>
      <title>Your CRM Should Be the Single Source of Truth </title>
      <description>Learn reasons why a Customer Relationship Management (CRM) system can increase efficiency and revenue in a fabrication business and why most shops are flying blind without one</description>
      <content:encoded>
        <![CDATA[<p>Learn reasons why a Customer Relationship Management (CRM) system can increase efficiency and revenue in a fabrication business and why most shops are flying blind without one</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95342</guid>
      <pubDate>Tue, 02 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.stoneworld.com/articles/95342-your-crm-should-be-the-single-source-of-truth</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2025/12/02/Anthony.webp?t=1765041019" type="image/png" length="140377"/>
    </item>
    <item>
      <title>Why Mindset is Crucial to a Successful Fabrication Business</title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>Stone World and the Natural Stone Institute teamed up with Pacific Shore Stones to offer the final 2025 Stone Industry Education event for fabricators in Reno, NV.</description>
      <content:encoded>
        <![CDATA[<p>Stone World and the Natural Stone Institute teamed up with Pacific Shore Stones to offer the final 2025 Stone Industry Education event for fabricators in Reno, NV.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95304</guid>
      <pubDate>Tue, 11 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.stoneworld.com/articles/95304-why-mindset-is-crucial-to-a-successful-fabrication-business</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2025/11/11/Reno-1.jpg.webp?t=1763557266" type="image/jpeg" length="338017"/>
      <media:content url="https://www.stoneworld.com/ext/resources/2025/11/11/Reno-2.jpg.webp?t=1762897762" type="image/jpeg" medium="image" fileSize="430028">
        <media:title type="plain">Nevada Stone Summit</media:title>
      </media:content>
      <media:content url="https://www.stoneworld.com/ext/resources/2025/11/11/Reno-3.jpg.webp?t=1762898419" type="image/jpeg" medium="image" fileSize="294703">
        <media:title type="plain">Bryant Perez and Mark Meriux</media:title>
      </media:content>
    </item>
    <item>
      <title>Important Year-End Question for Fabricators: What’s Actually Working?</title>
      <description>Research shows the most successful fabrication shops are asking the right questions about what is driving their growth.</description>
      <content:encoded>
        <![CDATA[<p>Research shows the most successful fabrication shops are asking the right questions about what is driving their growth.</p><br>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95290</guid>
      <pubDate>Thu, 06 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.stoneworld.com/articles/95290-important-year-end-question-for-fabricators-whats-actually-working</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2025/11/03/Business-Graph.webp?t=1763557267" type="image/png" length="80244"/>
    </item>
    <item>
      <title>Fabricators Learn, Share and Prosper at StoneBiz 2025</title>
      <author>richinellij@bnpmedia.com (Jennifer Richinelli)</author>
      <description>Fabricators and industry partners from different U.S. markets came together for three days in Puerto Rico to share ideas, learn from educational sessions, and network.</description>
      <content:encoded>
        <![CDATA[<p>Fabricators and industry partners from different U.S. markets came together for three days in Puerto Rico to share ideas, learn from educational sessions, and network.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95293</guid>
      <pubDate>Tue, 04 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.stoneworld.com/articles/95293-fabricators-learn-share-and-prosper-at-stonebiz-2025</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2025/11/stone.webp?t=1762443131" type="image/jpeg" length="170043"/>
    </item>
    <item>
      <title>Why Improved Customer Service Leads to More Sales</title>
      <author>kameryj@bnpmedia.com (Jason Kamery)</author>
      <description>The keynote speaker pointed out that the majority of businesses spend 98% of training time on technical skills and only 2% on soft skills such as empathy and rapport building -- and outlined reasons this statistic needs to change.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The keynote speaker pointed out that the majority of businesses spend 98% of training time on technical skills and only 2% on soft skills such as empathy and rapport building -- and outlined reasons this statistic needs to change.</span></p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95220</guid>
      <pubDate>Fri, 24 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95220-why-improved-customer-service-leads-to-more-sales</link>
      <enclosure url="https://www.stoneworld.com/ext/resources/2025/10/24/Photo-Oct-16-2025-1-03-12-PM.webp?t=1761307160" type="image/jpeg" length="271959"/>
    </item>
    <item>
      <title>Fabricators Learn Power of Storytelling at StoneBiz on the Beach</title>
      <author>kameryj@bnpmedia.com (Jason Kamery)</author>
      <description>The discussion focused on the power and importance of making a strong connection with customers by sharing details and sharing your story.</description>
      <content:encoded>
        <![CDATA[<p>The discussion focused on the power and importance of making a strong connection with customers by sharing details and sharing your story.</p>]]>
      </content:encoded>
      <guid>http://www.stoneworld.com/articles/95207</guid>
      <pubDate>Wed, 22 Oct 2025 12:00:00 -0400</pubDate>
      <link>https://www.stoneworld.com/articles/95207-fabricators-learn-power-of-storytelling-at-stonebiz-on-the-beach</link>
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