Luxury wedding couture is a small, but highly competitive and lucrative market, where the retail experience is almost as important as the clothing itself. Brands within this space are continually evaluating the design of their boutiques to best communicate their fashion ethos to customers.

Lapitec recently presented its new website, www.lapitec.com, featuring revamped content and high-impact graphics. Available in four languages (English, Italian, Spanish and German), this intuitive website helps users to discover the product in a simple way, encouraging them to explore the numerous possible applications thanks also to the photographs of projects completed to date.