Brazil Makes Strong Global Push to Promote its Natural Stone
More than 500 architects and designers from the U.S., United Arab Emirates, Bahamas, Italy, United Kingdom and China were educated more about Brazilian natural stones in the last 18 months. They were impacted by technical lectures held by a body of experts appointed by It's Natural - Brazilian Natural Stone, a project to encourage exports of Brazilian ornamental stones promoted by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
The educational sessions took place in several cities on three continents: America, Asia and Europe. In the U.S., the cities of New York, NY; Las Vegas, NV; Tucson, AZ; and San Diego, CA; each hosted at least one edition of the event. The Bahamas archipelago hosted the team at a meeting held in Nassau. In the United Arab Emirates there were two presentations at different times, one held in Dubai during The Big 5, and the other in Abu Dhabi. Verona, Italy, and London, England, were also included in this first itinerary of presentations. In addition, a virtual presentation to Chinese specifiers was held.