Florim will open a showroom in Rome, very near the famous Spanish Steps and Palazzo Chigi. The store, of about 350 square meters, is located within the historic Palazzo di Propaganda Fide, one of the capital’s finest examples of Baroque architecture. The entrance and three display windows are at 50 Via dei Due Macelli at the junction with Via di Capo le Case, on which the showroom continues with another four windows. It is a setting of the highest historic prestige for the promotion of Florim products and the use of large slabs as a design feature.
An undisputed global hub for fashion and luxury, Italy’s capital is an essential destination for professionals in the world of design, furnishings and architecture. The opening is a further step forward in the project to promote the company’s image and establish ties with top engineering and architecture firms which began 13 years ago and has led to a sequence of nine inaugurationsof flagship stores in the most important design centres in Italy and worldwide.