LATICRETE Appoints Sharon La Riviere to Manager, Digital Marketing
La Riviere to lead the company’s digital marketing communications in North America to build and expand platforms that further educate and promote the organization across all business segments
LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has promoted Sharon La Riviere to Manager, Digital Marketing. Having most recently served as Senior Digital Marketing and Search Engine Marketing (SEM) Strategist, La Riviere will now lead the digital marketing communications function for all business segments in LATICRETE North America. In her new role, La Riviere will be responsible for building and expanding platforms that educate and promote the organization and its products to customers and prospects, researching and implementing new innovative marketing strategies in support of integrated marketing communications planning, as well as overseeing digital marketing budgets and managing the digital marketing team.
“In every aspect of her work, Sharon remains both ambitious and laser-focused on not only what the customer needs and how she can provide that to them, but also every team member she works with,” said Maria Oliveira, LATICRETE Senior Manager of Marketing Communications. “Sharon has successfully led and attained significant goals across all facets of our digital space, making this promotion well-deserved and we look forward to seeing her further take our social media and digital presence to the next level.”