The National Kitchen & Bath Association Hosts Its First Luxury Bath Summit
Industry experts, designers, clients and product specialists explore the essence of what makes the luxury bath
HACKETTSTOWN, N.J. -- The National Kitchen & Bath Association (NKBA) – the world’s leading non-profit trade association for the kitchen and bath industry, presented its first Luxury Bath Summit June 22nd to 23rd, reaching over 1200 industry trade professionals. The two-day virtual event, in partnership with Cambria and sponsored by House of Rohl, was based on the findings of the NKBA’s recent market research report, the 2022 Luxury Bath Study.
"Today’s luxury bath has evolved, becoming a sumptuous spa-like space that offers sanctuary, wellness and quietude,” said Suzie Williford, executive vice president and chief strategy officer, NKBA. The event began with a qualitative look at the luxury bath segment by the NKBA market research team, then turned to deeper discussions into what is influencing luxury bath design today, exploring drivers including products, design approaches, lifestyle shifts and influences.