As I write this, I am in Jacksonville, FL, attending Total Solutions Plus 2021. The conference, which brings members of the tile industry together each year, provides a place for networking, socializing and education – with topics ranging from business issues to technical installation subjects.
This morning, I sat in on a very informative presentation about social media, which was led by Sharon LaRiviere, senior digital marketing & SEM strategist for Laticrete. While LaRiviere’s presentation was directed at tile contractors, it can also apply to fabricators. Therefore, I thought I would share a little of her discussion with you.