According to Ed Rogers, when it comes to the innovation that Vadara has, it’s a combination of a team working on things as well as feedback from customers.
“We have full research and development capabilities,” said Rogers. “We have designers that we work with continuously. We listen to our distribution partners. I just sent an email out to them with something we are considering and we wanted their feedback. But we have that kind of flexibility. We can go into the lab and create something and say OK, let’s see what the marketplace says. We listen to consumers. Consumers will give you a lot of feedback.”