The Kitchen & Bath Industry Show Hard Hat Media Tour is Back
(Alpharetta, Ga.) – Back by popular demand from both exhibitors and media, the Kitchen & Bath Industry Show (KBIS), has announced the return of its Hard Hat Media tour for 2020. This curated tour of the show floor and select exhibitors gives members of the media a first look at some of the industry’s newest product innovations and initiatives before the show’s official opening on January 21, 2020. Formica Corporation has signed on as the official tour sponsor of the KBIS Hard Hat Media Tour.
“KBIS is an important part of our marketing mix,” said Amy Gath, vice president of marketing, Formica Corporation. “Headlining the KBIS 2020 Hard Hat Media Tour gives us an opportunity to maximize our presence at the show. We will continue to celebrate our collaboration with Leanne Ford, star of the HGTV show “Restored by the Fords,” sharing new looks and ideas, as well as giving her an opportunity to interface with our guests. KBIS is the perfect venue to bring our ideas front and center for the entire industry to experience.”