N ow in its 54th year, Marmomac continually expands upon its programs in keeping up with the evolving stone industry
Living in the digital age with technology at the forefront, Marmomac 2019 is stepping it up to offer attendees a virtual experience. It will be debuting its new app at this year’s exhibition, which is slotted for September 25th to 28th in Verona, Italy. Visitors will be able to save their favorite exhibitors, as well as voice and text memos, and exchange digital business cards all from a touch on their smartphones. Additionally, Marmomac’s online catalog is increasingly interactive with content such as Marmomac Plus +people+products+projects, which focuses on profiling companies and their project portfolios. Marmomac 2019 will also offer B2in, an online platform for matching supply and demand where Italian and international companies and buyers have the chance to meet each other, organize appointments at booths and manage daily agendas.
Another new component to this year’s exhibition will be B2B meetings targeted by segment and type of use of natural stone materials. Veronafiere, the show’s management, defines this as an educational project for interior designers — expanding digital developments and promoting networking among international industry members. There will be a “speed dating” format focusing on three areas: luxury, slabs and tools — each with specific targets, including architects, distributors, stone producers and installers, from countries such as the U.S., Canada, the United Kingdom, Russia, China, South Africa, Australia, Germany, Mozambique, Turkey and Iran.