The natural stone industry is filled with companies of all sizes, but we know that most are small-to-medium size companies. When it comes to marketing and training, I often hear about limited budgets and staff resources. This is where the power of being aligned with a trade association can become a huge resource to help fill the void. Allow me to highlight two programs the Natural Stone Institute is well known for and showcase the value that is at your fingertips.
Even companies with a full-time social media manager are constantly looking for a steady source of good content to post. Sharing good content with your audience makes you an authority and offers a great impression about your company. Over the past three years, over 100 articles have been posted on www.usenaturalstone.org and social media posts are made weekly. Some posts are designed to inspire, while others focus on educating both consumers and design professionals. All articles are written by a talented team of writers who understand natural stone and are intended to be shared by the industry on a variety of platforms.