With the advent of online reviews, HGTV and social media, consumers are saturated with options ranging from natural stone, engineered quartz (quartz surfacing), pre-cast concrete, porcelain, glass, stainless steel, sintered surfaces and so on. Of course, I am partial to natural stone! However, there is so much confusion about what is “natural” that consumers aren’t always getting the truth.
That is why it is important that we, as members of the natural stone industry, “tell the story” of natural stone. In 2016, our association created usenaturalstone.org for this exact purpose. It is a collective effort by our industry to promote the use of natural stone through positive articles, advertisements and outreach to consumers, architects, designers and specifiers. Over 100 articles have been published. The goal is to educate and inspire readers about the benefits of choosing genuine natural stone.