The Use Natural Stone Campaign: A Movement to Promote Natural Stone
Developed in 2016, the Use Natural Stone campaign has created a significant impression with its website, www.usenaturalstone.org, which is a valuable resource for homeowners, architects, designers, builders and remodelers to learn about the qualities and benefits of natural stone
Nearly three years ago, an idea surfaced among stone industry professionals to create a platform to promote the use and benefits of natural stone above all alternative building materials. The concept soon flourished into a well-driven campaign, which is now recognized worldwide.
While members of the Natural Stone Institute sparked the initiative, the Use Natural Stone program was launched by the stone industry association itself, and it was specifically designed to target homeowners, designers, architects, builders and remodelers. From the outset, the Use Natural Stone program included a new informational natural stone website, editorial development and targeted media campaigns. The website, www.usenaturalstone.org, was launched to serve as a comprehensive resource for sharing enlightening articles and inspirational photography about natural stone — along with a database to locate stone professionals.