Knoxville, TN -- Viper Nation is a new text sales club for fabrication shop employees that offers exclusive pricing on tools, supplies and wearable merchandise.

“Viper Nation will reach employees that may not have access to email throughout the day with product discounts and wearables,” said Jeff Dykstra, Braxton-Bragg vice president of sales and marketing. “Emailed product information many times does not get to the employee who makes the purchasing decisions because they are in the shop, with little email access. We want to make sure these employees are in the loop, and then some.”