MSI Adds Innovative Augmented Reality Tool to Company Website
MSI’s industry-leading augmented reality tool is now available on the company’s recently modernized website. With a few clicks or taps, the tool allows users to instantaneously see any of MSI’s flooring products on the floor of their choice.
Rup Shah, president of MSI, comments, “Technologies like AR are quickly becoming an integral part of the consumer buying cycle. With the release of MSI’s AR Tool—an innovation our competitors don’t offer—we’re giving consumers the unique opportunity to engage with MSI products on a personal level, from the convenience of their mobile device.” Shah adds, “During beta testing, user response was literally jaw dropping—consumers couldn’t believe the quality and speed of the rendering. We’re incredibly excited to take the customer experience to entirely new heights with the help of AR technology.”