Carlstadt, N.J. -- Pantone announced Ultra Violet as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838: Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future.

“We are living in a time that requires inventiveness and imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”