Mohawk Industries Prepares for Growth in Ceramic Sector
Mohawk Industries is ramping up for growth in the ceramic and quartz markets, according to Chris Wellborn, president and COO, who shared plans during the company’s recent earnings call. The company said as its ceramic capacity comes up, transitioning sales from outsourced products to manufactured products is taking longer than anticipated, and the timing of product changes for some large customers was delayed. In the period, manufacturing plants were operating at record levels for volume quality and cost.
“Our U.S. ceramic business was softer than we anticipated due to the impact of hurricanes in two of the country's largest ceramic markets,” Wellborn said. “Though the recovery on these regions has begun, we are projecting lower volumes through the end of the year. We anticipate our fourth quarter ceramic sales will improve as we execute more aggressive sales strategies. We have introduced new porcelain collections with greater durability and patterned its slip resistance highlighting the easy maintenance safety and health benefits of our products.”