Bostik’s New Billboard Program Drives Creative Branding
Bostik continues its multi-faceted “Smart Adhesives” branding campaign, incorporating billboards located in strategic California high-traffic areas. Beginning in mid-August and continuing through September, over 5 million motorists will have clear access to see the advertisements for the firm’s hardwood flooring and tile and stone installation systems.
“Los Angeles and San Francisco are without question, two of the best locations within the U.S. to unleash a campaign such as this,” said Scott Banda, Bostik’s director of marketing and business development. “Both offer end-user demographics that strongly indicate potential consumer growth. We have top professional distribution throughout that entire region. And last, this is an ideal expansive location to continue our firm’s ongoing global branding process.”