Marca Corona Opens New Showroom Created by Deferrari+Modesti
The Marca Corona showroom, designed by Deferrari+Modesti, recently opened in Sassuolo, Italy, in the heart of the Italian ceramic production district. The new exhibition space tells the story of the Emilian Company, founded in 1741 and showcases ceramics.
The aim of the project was to create a flexible and multifunctional box, where set design could be modified according to various exhibition needs. The Florence-based office navigated the challenge by thinking in modules and freeing up the floor plan, which is characterized by a dense texture of pre-existing pillars, and installation and lighting systems. The design follows an intuitive logic, the exhibition path unfolding among the various collections as an open and variable narrative.