Ceramics of Italy brands prepare for Coverings 2017
ORLANDO, FL -- From April 4 to 7, 2017, Ceramics of Italy will bring one of the largest international contingents to Orlando, FL, for the 28th edition of Coverings -- the largest tile and stone exhibition in North America. Organized by Confindustria Ceramica (the Italian Association of Ceramics) with support from the Italian Ministry of Economic Development, the Ceramics of Italy pavilion will feature 76 booths and over 100 brands introducing the latest designs and technical innovations in tile and installation products. Returning for a second year, the Ceramics of Italy central stand, Strada Dinamica, serves as an industry information hub and authentic Italian cafe, bringing a fresh look and energy to the show.
Strada Dinamica, the central booth and heart of the Italian ceramics industry at Coverings (booth 1222), is designed by the New York architecture and design firm e+i studio. Italian for "dynamic street," the space is modeled after a lively streetscape with landscaped benches, standing communal tables and two kiosks housing a cafe, coffee bar and information desk. The space will host lunch with authentic Italian pasta served daily by Ceramics of Italy's long-running culinary partner, Sputino Catering. Designed to inspire, nearly all of the surfaces are clad in Italian tile, from the thin, large porcelain slabs from Florim's Magnum Oversize collection covering the benches, tables and countertops to the thick, large-format floor tiles from Lea Ceramiche that are set on a raised flooring system by Newfloor. With its essentially Italian neighborhood vibe, Strada Dinamica is the perfect place to pick up the latest copy of Cer magazine and take a break from the busy tradeshow floor.