Cosentino selected as the exclusive surfacing provider for the new Pirch SoHo flagship showroom
NEW YORK, NY -- Cosentino, the world's leading manufacturer of quartz, natural stone and architectural surfaces, announces a new partnership with Pirch, the innovative home retailer that brings luxury home appliance brands to life in experiential showrooms. Pirch has chosen Cosentino to be the exclusive surfacing provider of its new flagship showroom at 200 Lafayette Street in SoHo, New York, which opened on May 21. The spectacular showroom will showcase a vast array of Dekton ultra-compact surface, Silestone natural quartz and Cosentino's natural stone products in a multitude of stunning and engaging applications.
Pirch is more than just a store. Each showroom is a living, breathing showcase that allows guests to "test drive" premiere kitchen, bath and outdoor appliances before they purchase. Unlike standard industry showrooms, the store offers shoppers a 360-degree sensory experience. Guests are encouraged to engage with an array of state-of-the-art products within fully functional vignettes equipped with live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths. All Pirch showrooms are staffed with Lifestyle Advisors, Personal Wellness Directors and a full-time culinary team, helping guests discover and fall in love with products that best suit their lifestyle.